{
  "docId": "019dd923-605c-759f-b6b0-dbf3637d1870",
  "docSlug": "bi-aafd2c1af05b0cd8",
  "documentTitle": "Pitch deck that landed Evernow a $28.5 million Series A",
  "authorId": "Pitchdecks",
  "authorName": "Evernow",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 4,
  "pageCount": 18,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide uses a high-contrast yellow background with a portrait to evoke empathy and urgency.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b0-dbf3637d1870/4",
  "deckHref": "/decks/019dd923-605c-759f-b6b0-dbf3637d1870",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b0-dbf3637d1870.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b0-dbf3637d1870#slide-4",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Despite highly effective, FDA-approved treatments...",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-c0ae-71db-8b37-fbafb79c5923",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.95,
        "w": 0.45,
        "x": 0.55,
        "y": 0.05
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "381dc803-d2ef-458b-a2c2-0dc0c501269c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.45,
        "x": 0.05,
        "y": 0.5
      },
      "kind": "list",
      "text": "Requires doctors who are experts in menopause, and who are able to provide high-touch longitudinal care as women adjust to treatment. Most GYNs focus on fertility, births and surgery, which offer better $$. The ratio of menopause doctors to women in the US is 1 to >50,000 women.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "910111fa-7807-40c2-a0bd-6ec6475cd6df",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "care access gap: 75%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c0ae-71db-8b37-fe0cadc42c86",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.4,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "paragraph",
      "text": "Despite highly effective, FDA-approved treatments...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5a9089c3-9980-4e82-bc1e-801bc29a298c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.05,
        "y": 0.12
      },
      "kind": "title",
      "text": "75% of women who seek care, don't get it",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d5cefa27-ff9f-4470-aa28-b905768f112f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 4,
      "from": 4,
      "beatId": "edb72f15-9dbd-49c8-a768-61eb3e2d41bc",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "Slide 4 highlights the problem: 75% of women don't receive proper care.",
      "position": 0,
      "confidence": 0.9,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 4,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "7bf87620-98d6-4ea4-8a21-33e24c94e01b",
      "evidence": "The deck presents a clear before-after scenario.",
      "position": 0,
      "objective": "Show the contrast between current and proposed solutions.",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.8,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}