{
  "docId": "019dd923-605c-759f-b6b0-c9cc20eeae9d",
  "docSlug": "bi-b3d3ba4f039d6f38",
  "documentTitle": "Pitch deck: Ethical living startup CoGo plans for $26 million Series A",
  "authorId": "Pitchdecks",
  "authorName": "CoGo",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.769,
  "pageNumber": 7,
  "pageCount": 21,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "product_demo",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": "The slide uses a sequence of five mobile app screenshots to illustrate the user journey.",
  "elementsJson": [
    "headline_text",
    "subtitle_text",
    "screenshot",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b0-c9cc20eeae9d/7",
  "deckHref": "/decks/019dd923-605c-759f-b6b0-c9cc20eeae9d",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b0-c9cc20eeae9d.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b0-c9cc20eeae9d#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Powered by Google, Open Banking and Accreditation partner integrations",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-c5b0-71fc-abfe-eb20a8344a02",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.18,
        "x": 0.22,
        "y": 0.15
      },
      "kind": "image",
      "text": "App screenshot 2: Map discovery",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "24c0a906-7b3d-4e55-8c15-9f48a000b855",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.18,
        "x": 0.82,
        "y": 0.15
      },
      "kind": "image",
      "text": "App screenshot 5: Community",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "46c1ff02-82bc-4c89-b9c1-a19e7c8f4226",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.18,
        "x": 0.02,
        "y": 0.15
      },
      "kind": "image",
      "text": "App screenshot 1: Value selection",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "48895203-2768-4f50-ac3b-6bf048ae81a6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.18,
        "x": 0.42,
        "y": 0.15
      },
      "kind": "image",
      "text": "App screenshot 3: Impact tracking",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7ac61ba4-2581-4134-b9be-019c87fe2b6e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.18,
        "x": 0.62,
        "y": 0.15
      },
      "kind": "image",
      "text": "App screenshot 4: Recommendations",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ad6c5e67-3ed5-4ccb-9c0a-637299bed9e5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.18,
        "x": 0.82,
        "y": 0.85
      },
      "kind": "list",
      "text": "Join a community that is collectively changing the world",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "06e5e0b8-591b-422a-868d-c27dc09e663c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.18,
        "x": 0.62,
        "y": 0.85
      },
      "kind": "list",
      "text": "Recommendations to help improve your positive impact.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "41cc3db8-a13b-4260-8532-d5a5d06d7696",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.18,
        "x": 0.22,
        "y": 0.85
      },
      "kind": "list",
      "text": "Discover businesses aligned with your values (via map or list)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a52b60dd-109e-4166-8f1a-fb5b79135885",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.18,
        "x": 0.02,
        "y": 0.85
      },
      "kind": "list",
      "text": "Select the environmental and social issues you care about",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "de8350da-eb97-4534-a10e-8e96e4650851",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.18,
        "x": 0.42,
        "y": 0.85
      },
      "kind": "list",
      "text": "Measure how your spending supports Living Wage businesses",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ee577226-001b-4fff-9575-2bead9bc3f30",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.6,
        "x": 0.2,
        "y": 0.08
      },
      "kind": "paragraph",
      "text": "Powered by Google, Open Banking and Accreditation partner integrations",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d7140982-2b46-435f-ba59-59f5c79e18a2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.15,
        "y": 0.03
      },
      "kind": "title",
      "text": "CoGo helps consumers align their spending and values",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "669b3637-33f1-44a7-a88f-9f890fc4a7c6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Persona",
      "slug": "audience-persona",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "75a88eb1-03ac-426f-b02a-f040e703f2ed",
      "evidence": "Discover businesses aligned with your values (via map or list)",
      "confidence": 0.7
    },
    {
      "name": "Value Proposition Canvas",
      "slug": "value-proposition-canvas",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "9104976d-5c49-4de1-b39a-7c6c862b5862",
      "evidence": "Recommendations to help improve your positive impact",
      "confidence": 0.6
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "1e832cf9-6319-4170-97fa-4d25e4febce1",
      "evidence": "The slide presents a linear progression of user actions within the app.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 8,
      "from": 6,
      "beatId": "7d082ea1-1f60-4479-8588-fe0ea5f7eb5d",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Slides 6-8 present CoGo's solution",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}