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  "documentTitle": "Pitch deck: Ethical living startup CoGo plans for $26 million Series A",
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      "text": "$1T p.a. opportunity exists for businesses that can market the sustainability of their services.",
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      "text": "Accenture, Unilever, Forrester, Forbes, NYU, Adidas, EasyJet, Sainsbury's, H&M",
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      "text": "52% of consumers said they actively consider company values when making a purchase. 88% of consumers want businesses to help them make a difference. US$113b spent in 2018 on 'ethical' products, up 30% from 2013 and growing 5.6x faster than non-ethical.",
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