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  "documentTitle": "Pitch deck: Ethical living startup CoGo plans for $26 million Series A",
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  "notes": "The slide uses a three-column layout to segment the business model by customer type.",
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      "kind": "list",
      "text": "B2C BUSINESSES: Monetisation channel 2: Consumer data/market. Businesses who have been accredited by third-party recognised by the Good Impact Framework get a free listing on CoGo. Any business can then upgrade to a paid listing.",
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      "text": "BANKS/CORPS: Monetisation channel 1: Licensing product and data. CoGo has significant potential to sell the data and UX that is within it's consumer app to Banks or other corporates.",
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      "text": "CONSUMERS: Free. CoGo is currently a free app for consumers. Over the last year there is proven low cost per acquisition of at £1 per download, low cost ongoing servicing cost (5p/user/month charged for data access to their bank).",
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      "text": "A business model with great unit economics and future potential",
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