{
  "docId": "019dd923-605c-759f-b6b0-c4ed0b03f837",
  "docSlug": "bi-67b32003c29ded49",
  "documentTitle": "We got an exclusive look at the pitch deck ESG management tool Worldfavor used to raise $10 million.",
  "authorId": "Pitchdecks",
  "authorName": "Worldfavor",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 3,
  "pageCount": 14,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "Uses a TAM/SAM breakdown to quantify the market opportunity.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "big_number",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b0-c4ed0b03f837/3",
  "deckHref": "/decks/019dd923-605c-759f-b6b0-c4ed0b03f837",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b0-c4ed0b03f837.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b0-c4ed0b03f837#slide-3",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "One way or another, everyone's will need to jump on the bandwagon",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-bb80-72ae-83e8-b0ab40c75ab9",
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    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.5,
        "x": 0.03,
        "y": 0.45
      },
      "kind": "list",
      "text": "Increasing regulations, Increasing business needs, Increasing awareness",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
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      "confidence": null,
      "componentId": "98e0fc9b-5720-462e-9dbc-be3c5039195c",
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    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.65,
        "y": 0.05
      },
      "kind": "metric",
      "text": "€5.5B TAM (EU +USA) 303,949 large enterprises",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0a5e4e9c-6f41-4bff-80c8-768b7106167c",
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    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.65,
        "y": 0.35
      },
      "kind": "metric",
      "text": "€3.8B SAM (EU + USA) 212,765 large enterprises",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e72843f8-5c6a-43b0-ae36-0d859cd28a29",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: €5.5B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-bb80-72ae-83e8-b60b5bb2377a",
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      "bbox": {
        "h": 0.25,
        "w": 0.45,
        "x": 0.03,
        "y": 0.12
      },
      "kind": "title",
      "text": "ESG is happening (now!)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
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      "confidence": null,
      "componentId": "061e84db-9709-411b-9291-fe15b95cb3d9",
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  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "TAM-SAM-SOM",
      "slug": null,
      "matchId": "54a4ce9a-3c6d-43fe-9cdd-99260ecf75de",
      "evidence": "Explicit mention of TAM and SAM figures.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 9,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "db51324f-ce7d-49b8-bb15-d001c4b408d0",
      "evidence": "Slides 2-9 imply the consequences of not addressing ESG data needs",
      "position": 0,
      "objective": "What are the consequences of not tracking ESG data?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 14,
      "from": 1,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "a3127df4-7a36-432c-9063-0298c3083dc8",
      "evidence": "The vision and context slides (1, 2) and the team bio (14) support the importance of ESG data",
      "position": 1,
      "objective": "Why is ESG data important?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}