{
  "docId": "019dd923-605c-759f-b6b0-c4ed0b03f837",
  "docSlug": "bi-67b32003c29ded49",
  "documentTitle": "We got an exclusive look at the pitch deck ESG management tool Worldfavor used to raise $10 million.",
  "authorId": "Pitchdecks",
  "authorName": "Worldfavor",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 2,
  "pageCount": 14,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "context",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a simple three-column layout to segment the audience by their specific motivations for tracking ESG data.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b0-c4ed0b03f837/2",
  "deckHref": "/decks/019dd923-605c-759f-b6b0-c4ed0b03f837",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b0-c4ed0b03f837.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b0-c4ed0b03f837#slide-2",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.86,
        "x": 0.07,
        "y": 0.35
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6ced172f-0080-4249-b5ac-352892d074d8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.37,
        "y": 0.6
      },
      "kind": "list",
      "text": "Investors: Needs it to secure a sustainable, growing investment portfolio & follow legislations",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "13262167-a830-49d2-8168-a8cc181a58be",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.08,
        "y": 0.6
      },
      "kind": "list",
      "text": "Buyers: Needs it to secure a sustainable supply chain & follow legislations",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "939b0496-f2c5-4d00-99c5-f0a4e490db97",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.67,
        "y": 0.6
      },
      "kind": "list",
      "text": "Banks: Needs it to secure sustainable financing, offer new financing products, evaluate credit risk & follow legislations",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ea490dee-7f30-4368-8866-4c230cf82d86",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.94,
        "x": 0.03,
        "y": 0.1
      },
      "kind": "title",
      "text": "Every single company needs to track other companies' ESG data — to fight climate change, stay in business and stay legal",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a09db4a6-89b6-4fbe-a693-5cbbeebda1a2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.08,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Background",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ec646ac9-2743-46ed-9985-718925053347",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Segmentation",
      "slug": "audience-segmentation",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "ca81d794-38fe-4ea1-9dd1-ab62f913ef9f",
      "evidence": "list/bullet: Banks: Needs it to secure sustainable financing, offer new financing products, evaluate credit risk & follow legislations",
      "confidence": 0.7
    },
    {
      "name": "Empathy Map",
      "slug": "empathy-map",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "cf7380fd-1362-4087-96b1-8e1b341056b9",
      "evidence": "list/bullet: Investors: Needs it to secure a sustainable, growing investment portfolio & follow legislations",
      "confidence": 0.6
    }
  ],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "95bed8bf-83c4-4aea-8d05-fbcc6c8179f8",
      "evidence": "The slide segments the market into three distinct personas (Buyers, Investors, Banks) to explain the universal need for the product.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 2,
      "from": 1,
      "beatId": "f18f9545-de99-4306-a284-bd3f0152a106",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Attention",
      "beatSlug": "aida-attention",
      "evidence": "The vision and context slides grab the audience's attention",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Hook",
      "parentBeatSlug": "hook"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "db51324f-ce7d-49b8-bb15-d001c4b408d0",
      "evidence": "Slides 2-9 imply the consequences of not addressing ESG data needs",
      "position": 0,
      "objective": "What are the consequences of not tracking ESG data?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 14,
      "from": 1,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "a3127df4-7a36-432c-9063-0298c3083dc8",
      "evidence": "The vision and context slides (1, 2) and the team bio (14) support the importance of ESG data",
      "position": 1,
      "objective": "Why is ESG data important?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}