{
  "docId": "019dd923-605c-759f-b6b0-b59dcbc1f87a",
  "docSlug": "bi-984474197837169f",
  "documentTitle": "The pitch deck edtech gaming startup Kinjo used to raise $6.5 million",
  "authorId": "Pitchdecks",
  "authorName": "Kinjo",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 8,
  "pageCount": 16,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "roadmap",
  "function": "plan_implementation",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide uses a logo grid to represent the current and future ecosystem of platforms.",
  "elementsJson": [
    "action_title",
    "paragraph",
    "logo_grid"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b0-b59dcbc1f87a/8",
  "deckHref": "/decks/019dd923-605c-759f-b6b0-b59dcbc1f87a",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b0-b59dcbc1f87a.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b0-b59dcbc1f87a#slide-8",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "But Roblox is only the first step for Kinjo-integrating Youtube and Minecraft into our experience will give us >70% of the minutes kids 6-12 spend on screens.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-c0ab-717a-a219-e295fe9731e3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.9,
        "x": 0.05,
        "y": 0.6
      },
      "kind": "image",
      "text": "Roblox, Minecraft, YouTube, Khan Academy, Fortnite, Epic Games, Fitbit",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "35e0531b-e6fe-4ba9-a3c7-46061b7a3b4e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "screen time coverage: >70%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c0ab-717a-a219-e66c0d2339c8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.85,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "With ~330M MAUs that skew very young, and 66M DAUs that spend several hours every day on the platform, improving the benefit kids find on Roblox was an obvious first choice.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "397e72e4-4bab-4f52-9598-4fab9532478c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.85,
        "x": 0.05,
        "y": 0.38
      },
      "kind": "paragraph",
      "text": "But Roblox is only the first step for Kinjo–integrating Youtube and Minecraft into our experience will give us >70% of the minutes kids 6-12 spend on screens.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "89f8946e-c07b-4458-a9c9-14e4973e92bf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.6,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "We started with Roblox because that’s where kids are. But it’s just the beginning.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6b254648-d7f6-4589-99e7-94e08949c64f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "4d8b0f1d-c778-43e1-a594-858f80a4bbf4",
      "evidence": "With ~330M MAUs that skew very young, and 66M DAUs that spend several hours every day on the platform",
      "confidence": 0.6
    },
    {
      "name": "Journey frame",
      "slug": "journey-frame",
      "agent": null,
      "layer": "slide",
      "matchId": "02fcf609-e747-42e6-9073-2d2999b352c4",
      "evidence": "We started with Roblox because that’s where kids are. But it’s just the beginning.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}