{
  "docId": "019dd923-605c-759f-b6b0-a9990d1eb104",
  "docSlug": "bi-9d593ce1296c2260",
  "documentTitle": "Read the pitch deck Durable used to raise $6.25 million",
  "authorId": "Pitchdecks",
  "authorName": "Durable",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 8,
  "pageCount": 12,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "Uses a concentric circle diagram to represent TAM vs Target Market.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "paragraph",
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b0-a9990d1eb104/8",
  "deckHref": "/decks/019dd923-605c-759f-b6b0-a9990d1eb104",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b0-a9990d1eb104.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b0-a9990d1eb104#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.33,
        "x": 0.62,
        "y": 0.268
      },
      "kind": "chart",
      "text": "TAM $1T+ and Target Market $500B",
      "attrs": null,
      "subkind": "bubble",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "db193c21-dc25-452b-90d1-018787bff3ea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.55,
        "x": 0.05,
        "y": 0.68
      },
      "kind": "list",
      "text": "Technology (engineering, project management, marketing, design, etc)\nHealth and Fitness (Personal Trainers, Coaches, Home Health Care Aids, etc.)\nProfessional Services (Tutors, Consultants, Writers, etc.)\nHome Services (Cleaning, Lawn Care, Landscaping, Painting, etc.)\nParamedical Services (Chiropractors, RMTs, Dieticians, Acupuncturists, etc.)\nMedical Services (Therapists, Counsellors, etc.)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "97c229d8-a313-40eb-9e81-9bf630585d38",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: $1T+",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c0ab-717a-a22c-df65115c2a10",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.45,
        "x": 0.05,
        "y": 0.4
      },
      "kind": "paragraph",
      "text": "TAM - 1.1B global service professionals. The next 10 years will see unprecedented growth of new business creation, the majority of that being solo businesses. Everyone will become an owner.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "84f7a7ab-5ff7-408b-a60d-cfa00abaaaf9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.05,
        "y": 0.57
      },
      "kind": "paragraph",
      "text": "Initial Target Market - Solo Service Operators. Building the onramp from employee to owner across a range of verticals.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a7d6ba8c-263d-4b45-b76b-791f06ce23aa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.11,
        "w": 0.23,
        "x": 0.05,
        "y": 0.16
      },
      "kind": "title",
      "text": "Market Opportunity",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1324cda6-7f7f-4f2a-8215-8fa2aac37c06",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Market Segmentation Pyramid",
      "slug": "market-segmentation-pyramid",
      "agent": null,
      "layer": "slide",
      "matchId": "4692e7fa-f920-4546-932c-6c50680d74ad",
      "evidence": "TAM - 1.1B global service professionals. The next 10 years will see unprecedented growth of new business creation, the majority of that being solo businesses.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "TAM-SAM-SOM",
      "slug": null,
      "matchId": "1b0b0c50-7eda-4f8a-89cc-969a3e4da5e6",
      "evidence": "Concentric circles representing market sizing",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 8,
      "from": 8,
      "beatId": "9caecd6d-67de-4b42-a5a0-41f14fa51a5f",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Market Sizing",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Slide 8 presents market sizing information",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}