{
  "docId": "019dd923-605c-759f-b6b0-9b8aa841cfab",
  "docSlug": "bi-a46d5e0244388595",
  "documentTitle": "E-commerce firm Productsup used this pitch deck to raise a $70 million Series B round",
  "authorId": "Pitchdecks",
  "authorName": "Productsup",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 4,
  "pageCount": 15,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "pain_points",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Uses a simple binary classification framework to organize business challenges.",
  "elementsJson": [
    "headline_text",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b0-9b8aa841cfab/4",
  "deckHref": "/decks/019dd923-605c-759f-b6b0-9b8aa841cfab",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b0-9b8aa841cfab.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b0-9b8aa841cfab#slide-4",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The root causes of commerce anarchy",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-c0ac-7341-b371-4b4843657267",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.41,
        "w": 0.36,
        "x": 0.51,
        "y": 0.328
      },
      "kind": "list",
      "text": "EXTERNAL: Channel proliferation, Competition, Regulations",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c35df16-906d-436e-9348-e2fa7e887d2e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.41,
        "w": 0.36,
        "x": 0.09,
        "y": 0.328
      },
      "kind": "list",
      "text": "INTERNAL: Data, Visibility, Costs",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fbed3caa-4e0c-4622-bd77-8182f19a4bb9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.25,
        "x": 0.09,
        "y": 0.22
      },
      "kind": "title",
      "text": "The root causes of commerce anarchy",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a938d5c2-c7bb-4fc7-abc3-50f0a53c035d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.09,
        "y": 0.16
      },
      "kind": "title",
      "text": "Order(s) from chaos",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ae194cc2-1863-4889-a794-b05c8167847d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "Internal-External Analysis",
      "slug": null,
      "matchId": "e56209cb-4486-4fb6-a673-7e7ad0c2a1ee",
      "evidence": "Categorization of factors into internal and external buckets.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 6,
      "from": 4,
      "beatId": "94b0ebc4-33b7-4557-b958-fa6037a9ae32",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Slides 4-6 discuss pain points and commerce anarchy",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "490259e6-7d04-48d5-b450-a7861dcb0111",
      "evidence": "Slides 4-6 imply the consequences of not addressing commerce anarchy",
      "position": 0,
      "objective": "What is the cost of inaction in commerce anarchy?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}