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  "documentTitle": "E-commerce firm Productsup used this pitch deck to raise a $70 million Series B round",
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  "authorName": "Productsup",
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  "slideType": "market_sizing",
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  "density": "overcrowded",
  "nDataPoints": 8,
  "notes": "The diagram uses a hub-and-spoke model to show how individual market segments contribute to the total addressable market.",
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      "text": "Constellation Research calculated the P2C TAM by considering relevant established product categories that overlap with the category.",
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      "kind": "diagram",
      "text": "P2C TAM $11.4bn central hub with spokes for Feed Management, Marketing Analytics, PIM, DAM, MDM, Marketing Automation, e-Commerce, and CDP.",
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      "kind": "legend",
      "text": "x% = % of medium to high maturity organizations",
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      "text": "Constellation Research calculated the P2C TAM by considering relevant established product categories that overlap with the category. They employed a formula estimates the percentage of organizations at a medium to high maturity level in their commerce operations in each category, which is a prime indicator of organizations ready to seek out and find strategic solutions such as P2C Management. By capturing the percentage of each related category and summing, the estimated $11.4bn P2C TAM is calculated",
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      "text": "TAM: $11.4bn",
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      "kind": "source-note",
      "text": "Source: Constellation Research - Product-to-Consumer (P2C) Management Paper.",
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      "kind": "title",
      "text": "Significant P2C management market opportunity",
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      "evidence": "Central P2C TAM node connected to peripheral market segments",
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