{
  "docId": "019dd923-605c-759f-b6b0-7ebaf713b9ce",
  "docSlug": "bi-a2a605a90a8477c8",
  "documentTitle": "PITCH DECK: Delivery and logistics startup GoFor raises $15.7m",
  "authorId": "Pitchdecks",
  "authorName": "GoFor",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 6,
  "pageCount": 9,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": "Uses a mix of market context, consumer sentiment statistics, and strategic focus areas.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "big_number",
    "callout_box",
    "bullet_list",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b0-7ebaf713b9ce/6",
  "deckHref": "/decks/019dd923-605c-759f-b6b0-7ebaf713b9ce",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b0-7ebaf713b9ce.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b0-7ebaf713b9ce#slide-6",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "To compete, companies must offer same-day delivery, no matter how big the item. They will have one chance to get it right.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-c0ac-7341-b367-4313fb2d0265",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.05,
        "y": 0.74
      },
      "kind": "list",
      "text": "MASS MARKET EXPANSION: Key Partner Consolidation; Data Insights & Reporting; Key Market Domination",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7fffaaea-1681-4190-b01a-7c1c3d17c26b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "list",
      "text": "GOFOR LASER FOCUS: Delivery: 2-hour, same-day, expedited; Partnerships with National Retailers; API Integration (ERP, E-com); E-Commerce Platform APPS",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e65070f-4da8-4cc0-a646-6b392054f55b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.38,
        "y": 0.74
      },
      "kind": "list",
      "text": "B2B MERCHANT LOGISTICS; STORE TRANSFERS/LOGISTICS; CONSUMER LOGISTICS; B2C MERCHANT LOGISTICS",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a1346988-915d-4838-a2cd-d5ee398da1f5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.25,
        "x": 0.7,
        "y": 0.42
      },
      "kind": "list",
      "text": "Amazon has driven education around on-demand delivery expectations. The world has shifted to a “delivery-now” mentality - Retail and Construction are leading the charge. To compete, companies must offer same-day delivery, no matter how big the item. They will have one chance to get it right.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ec9fbe2f-7513-4678-a5ee-a2ccf96297ab",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.53,
        "y": 0.16
      },
      "kind": "metric",
      "text": "61%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1cb9b313-030b-4dac-a7ad-60f67954a2be",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.53,
        "y": 0.28
      },
      "kind": "metric",
      "text": "84%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "45500def-f4d9-4391-8ea0-de5013d6da7e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "customer loyalty: 84%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c0ac-7341-b367-469a497feeab",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.65,
        "y": 0.17
      },
      "kind": "paragraph",
      "text": "Say same-day delivery option would increase their brand loyalty",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "23f42fef-e166-4ac5-93fe-00e1d7de370b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.35,
        "x": 0.05,
        "y": 0.16
      },
      "kind": "paragraph",
      "text": "COVID created a situation in which people had virtually no choice but to buy online. Businesses that don't have a delivery strategy for the increased demand, can't keep up. Understandably, a lot of companies are losing customers. Brands need a way to compete with the likes of Amazon and Amazon Prime.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "39c45354-e7b5-411e-8e3d-01caca6bb25d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.25,
        "x": 0.65,
        "y": 0.28
      },
      "kind": "paragraph",
      "text": "Customers who have a bad delivery experience won't ever buy from that brand again",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eaacc4ad-3356-433f-a4a7-5b9b1b662b23",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.3,
        "x": 0.05,
        "y": 0.07
      },
      "kind": "title",
      "text": "OUR OPPORTUNITY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1032b3b0-2e54-4581-8893-7c55d462bf7f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 6,
      "from": 6,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "9ff8828b-81f0-45a5-b13f-710326ee345b",
      "evidence": "The why_now slide (p6) directly addresses the question of timing.",
      "position": 0,
      "objective": "Why now is the right time to invest",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.8,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}