{
  "docId": "019dd923-605c-759f-b6b0-7ad34b9c0642",
  "docSlug": "bi-acd73ef20429fb20",
  "documentTitle": "Here's the pitch deck that landed delivery unicorn Bringg $100 million",
  "authorId": "Pitchdecks",
  "authorName": "Bringg",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 9,
  "pageCount": 24,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "pain_points",
  "function": "frame_problem",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": "The slide uses a visual metaphor of cluttered logistics/boxes to emphasize the 'pain' of operational complexity.",
  "elementsJson": [
    "headline_text",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b0-7ad34b9c0642/9",
  "deckHref": "/decks/019dd923-605c-759f-b6b0-7ad34b9c0642",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b0-7ad34b9c0642.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b0-7ad34b9c0642#slide-9",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Last mile makes up 28% of the total delivery cost",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-c5b0-71fc-abf1-28f0c197af89",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.95,
        "x": 0.05,
        "y": 0.65
      },
      "kind": "image",
      "text": "Visual collage of boxes, maps, and data charts representing logistics chaos",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ed3c23db-f9b8-4630-883a-229ac835ac37",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.38,
        "y": 0.25
      },
      "kind": "list",
      "text": "Quality: Unable to maintain control with so many channels and third party providers",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "32c6cff4-5409-4a12-852e-a923da60c669",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.53,
        "y": 0.5
      },
      "kind": "list",
      "text": "Costs: High operational and delivery costs. Last mile makes up 28% of the total delivery cost",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3dded55e-05c5-4079-87b4-d026f7d6463f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.23,
        "y": 0.5
      },
      "kind": "list",
      "text": "CX: Customer experience needs to be consistent and perfected across any model of fulfillment",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "440a525f-3a67-4774-8806-d458d5fb9977",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.68,
        "y": 0.25
      },
      "kind": "list",
      "text": "Operations: Complex manual logistics models across disparate systems",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8bd64a33-dd30-4799-9330-4cfcddf1b7b4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.08,
        "y": 0.25
      },
      "kind": "list",
      "text": "Market Share: New channels need to be monetized quickly to gain customer loyalty",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f93bbc45-f92a-403e-ae06-e190d948a669",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "last mile delivery cost: 28%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c5b0-71fc-abf1-2d4044c1a5c8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.08,
        "y": 0.08
      },
      "kind": "title",
      "text": "Presenting Greater Pain to Brands & Business",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ddfc289d-a7d8-4bf3-a000-48d81b09712c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 6,
      "beatId": "04151f32-689f-416e-b345-fd337c9c1619",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Slides 6-9 present the problem and market opportunity",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 6,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "531e414d-581c-4a96-947c-fbd77dfc64e5",
      "evidence": "Slides 6-9 present the market opportunity and urgency",
      "position": 0,
      "objective": "Why now is the time for Bringg's solution",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}