{
  "docId": "019dd923-605c-759f-b6b0-7ad34b9c0642",
  "docSlug": "bi-acd73ef20429fb20",
  "documentTitle": "Here's the pitch deck that landed delivery unicorn Bringg $100 million",
  "authorId": "Pitchdecks",
  "authorName": "Bringg",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 8,
  "pageCount": 24,
  "prevPage": 7,
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  "slideType": "market_sizing",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 22,
  "notes": "The slide uses two distinct charts to illustrate the shift in retail fulfillment strategies.",
  "elementsJson": [
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  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b0-7ad34b9c0642/8",
  "deckHref": "/decks/019dd923-605c-759f-b6b0-7ad34b9c0642",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b0-7ad34b9c0642.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b0-7ad34b9c0642#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.45,
        "x": 0.5,
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      "kind": "chart",
      "text": "On Demand Delivery - Retailers Usage Forecast",
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        "h": 0.5,
        "w": 0.4,
        "x": 0.04,
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      "kind": "chart",
      "text": "New Fulfillment Models Since onset of Covid",
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      "subkind": "bar-vertical",
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      "componentId": "664628d6-8094-4eba-ac81-7389ec20863b",
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    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Retailer adoption: 51%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
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      "componentId": "019dd952-c5b0-71fc-abf0-062f3856af8c",
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      "kind": "source-note",
      "text": "Source: Kantar 2020",
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      "kind": "source-note",
      "text": "Source: Bringg Barometer 2021",
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      "kind": "title",
      "text": "Omnichannel Disruption Drives Alternative Fulfillment Eruption",
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  "arcBeats": [
    {
      "to": 9,
      "from": 6,
      "beatId": "04151f32-689f-416e-b345-fd337c9c1619",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Slides 6-9 present the problem and market opportunity",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
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  "loops": [
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      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "531e414d-581c-4a96-947c-fbd77dfc64e5",
      "evidence": "Slides 6-9 present the market opportunity and urgency",
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      "objective": "Why now is the time for Bringg's solution",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
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