{
  "docId": "019dd923-605c-759f-b6b0-6ea76cc057d5",
  "docSlug": "bi-f2668aa3eafd2664",
  "documentTitle": "The pitch deck that dating app IRLY used to raise its pre-seed round",
  "authorId": "Pitchdecks",
  "authorName": "IRLY",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 7,
  "pageCount": 15,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 8,
  "notes": "Uses concentric circles to visualize TAM and SAM.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b0-6ea76cc057d5/7",
  "deckHref": "/decks/019dd923-605c-759f-b6b0-6ea76cc057d5",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b0-6ea76cc057d5.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b0-6ea76cc057d5#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.8,
        "w": 0.4,
        "x": 0.55,
        "y": 0.1
      },
      "kind": "diagram",
      "text": "TAM $52.5B SAM $7.95B",
      "attrs": null,
      "subkind": "venn",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1407dba9-2f90-4915-9e57-987f1d53caca",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: $52.5B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-cb18-702b-89d2-05d89429c337",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.4,
        "x": 0.06,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "Total Addressable Market (TAM)\n350 million users on dating apps (Worldwide) x $150 value per user\n\nServiceable Addressable Market (SAM)\n53 million users on dating apps (North America) x $150 value per user",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cf273e42-46a7-4e22-a9e0-e21765fce108",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.4,
        "x": 0.06,
        "y": 0.55
      },
      "kind": "paragraph",
      "text": "Tinder Platinum: $39.99/mo\nBumble Premium: 13.99/week\nHinge Premium: $29.99/mo\n\nMATCH (TINDER, HINGE): $38.9B MARKET CAP\nBUMBLE: $4.44B MARKET CAP\nHELLO GROUP: $1.9B MARKET CAP",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d6a4b2bd-710a-4d0e-8601-14d1df96718e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.35,
        "x": 0.06,
        "y": 0.09
      },
      "kind": "title",
      "text": "Dating Market Size",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "42b6e45e-cce7-4cc2-95a5-7dcc05fd9efb",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "c9510e24-db55-45fd-a216-a3669c318d2e",
      "evidence": "The slide has a 2x2 matrix comparing market size and value.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "TAM-SAM-SOM",
      "slug": null,
      "matchId": "8120371c-9217-4b13-8f51-abf245422cd0",
      "evidence": "Visual representation of market tiers",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 7,
      "from": 7,
      "beatId": "177c96f9-10c0-4a35-9d0f-60338ff43e76",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Slide 7 presents market sizing information.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}