{
  "docId": "019dd923-605c-759f-b6b0-5c31708697de",
  "docSlug": "bi-2cd8a481a57ef38c",
  "documentTitle": "Exclusive pitch deck that got CRM startup Affinity $80 million",
  "authorId": "Pitchdecks",
  "authorName": "Affinity",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "orientation": "landscape",
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  "pageNumber": 14,
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  "prevPage": 13,
  "nextPage": 15,
  "slideType": "traction",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 48,
  "notes": "The chart uses a combination of solid and dashed lines for the burn metric, likely indicating a transition from actuals to projections or a change in reporting methodology.",
  "elementsJson": [
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    "line_chart"
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b0-5c31708697de/14",
  "deckHref": "/decks/019dd923-605c-759f-b6b0-5c31708697de",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b0-5c31708697de.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b0-5c31708697de#slide-14",
  "components": [
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        "h": 0.65,
        "w": 0.76,
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      },
      "kind": "chart",
      "text": "ARR vs. Net burn",
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      "kind": "legend",
      "text": "ARR Burn",
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      "toolName": "Quantification",
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      "kind": "title",
      "text": "We've grown ARR rapidly and efficiently since going to market",
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  "arcBeats": [
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      "to": 14,
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      "beatId": "d9941575-d5ca-4e06-b0fa-4cd5c97d7eb1",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "The deck presents the solution, product demo, and traction",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
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  "loops": [
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      "from": 2,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "55781b54-fa31-40fe-a63c-00995ff9e59e",
      "evidence": "The deck presents a logical chain of problem, solution, and traction",
      "position": 0,
      "objective": "How Affinity's solution addresses the market opportunity",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
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      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
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