{
  "docId": "019dd923-605c-759f-b6b0-4cbeef618f8e",
  "docSlug": "bi-f5062bdfd537c7e0",
  "documentTitle": "The pitch deck creator marketing startup Pearpop used to raise $18M",
  "authorId": "Pitchdecks",
  "authorName": "Pearpop",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 7,
  "pageCount": 18,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "solution",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "action_title",
    "paragraph",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b0-4cbeef618f8e/7",
  "deckHref": "/decks/019dd923-605c-759f-b6b0-4cbeef618f8e",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b0-4cbeef618f8e.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b0-4cbeef618f8e#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Pearpop is a technology platform allowing brands to instantly collaborate with the most relevant creators across TikTok, Instagram, and Twitter at the click of a button.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-cb19-728c-8693-86cb69473017",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.5,
        "x": 0.3,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6b1daecd-a351-4d4f-8c17-8b14738ea362",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.6,
        "y": 0.75
      },
      "kind": "list",
      "text": "Authentic & Brand Safe. All creators are Pearpop Verified™ and submissions are monitored continuously to ensure brand safety.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4d1a23ef-3bce-4d92-96ec-4d1fb880cc6c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.35,
        "x": 0.6,
        "y": 0.15
      },
      "kind": "list",
      "text": "Simpler. Faster. Better. Influencer marketing used to take a lot of work. So we fixed it. Pearpop is a technology platform allowing brands to instantly collaborate with the most relevant creators across TikTok, Instagram, and Twitter at the click of a button.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8aca2188-d2c4-418e-9a39-bd72cb0e027c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.35,
        "x": 0.6,
        "y": 0.45
      },
      "kind": "list",
      "text": "Performance-Based. Predictable and measurable Return on Influence. Stop paying based on follower count and start paying creators for verified views and engagements on a CPM, CPV, or CPA basis.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e57a499e-8800-4dba-bcee-d5b5b11c1e98",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.05,
        "y": 0.3
      },
      "kind": "title",
      "text": "The New Standard in Creator Marketing",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8dadc512-8f7b-47a5-ad61-4fb40be92578",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "b4d2e24a-e041-4617-af60-888a64faec1e",
      "evidence": "The slide uses bullet points to list the benefits and features of Pearpop.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 7,
      "from": 5,
      "beatId": "f568f509-63e2-4378-8935-03aba14cf06c",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution (Provide relief)",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "Slides 5-7 present the solution.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 15,
      "from": 6,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "82f5a5a1-e44f-41ed-805f-e9471df26a06",
      "evidence": "Slides 6-15 explain Pearpop's solution.",
      "position": 1,
      "objective": "How does Pearpop's solution work?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}