{
  "docId": "019dd923-605c-759f-b6b0-4cbeef618f8e",
  "docSlug": "bi-f5062bdfd537c7e0",
  "documentTitle": "The pitch deck creator marketing startup Pearpop used to raise $18M",
  "authorId": "Pitchdecks",
  "authorName": "Pearpop",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 15,
  "pageCount": 18,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "solution",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "Uses a hub-and-spoke diagram to illustrate the central role of the Passport Protocol.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "photo",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b0-4cbeef618f8e/15",
  "deckHref": "/decks/019dd923-605c-759f-b6b0-4cbeef618f8e",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b0-4cbeef618f8e.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b0-4cbeef618f8e#slide-15",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Predictable and measurable value - on and off platforms, on and off chain",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-cb19-728c-8693-3d3885cdf381",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.6,
        "x": 0.2,
        "y": 0.025
      },
      "kind": "diagram",
      "text": "Passport Protocol central hub",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c15f1c5-f36f-472b-aa8a-bd4617e9fb83",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.25,
        "x": 0.08,
        "y": 0.028
      },
      "kind": "image",
      "text": "Creator headshots",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0fa321e6-6ce2-4c2d-89bf-ebdcc18bd5e9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.25,
        "x": 0.65,
        "y": 0.025
      },
      "kind": "image",
      "text": "Creator headshots",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fa6a342c-c1b4-4467-bbc4-0c3ad026f21f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "creators: 200,000+",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-cb19-728c-8693-43305d7f01e7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.07,
        "y": 0.078
      },
      "kind": "paragraph",
      "text": "Pearpop's 200,000+ creators with billions of unique followers",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3ac9ba2c-e9af-4763-8cc2-3ca0c2a70230",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.73,
        "y": 0.078
      },
      "kind": "paragraph",
      "text": "Predictable and measurable value - on and off platforms, on and off chain",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b0078d4b-958a-4c6d-9519-41635d22ea16",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.05,
        "y": 0.13
      },
      "kind": "title",
      "text": "Data to Power the Creator Economy",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "34411249-9343-42db-bddd-2e32a25f7a19",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "hub-spoke",
      "slug": null,
      "matchId": "7fcb1a8b-3e22-4bcd-9958-6e36fc5e4093",
      "evidence": "Central Passport Protocol icon connecting to creator groups on left and right",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 15,
      "from": 6,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "82f5a5a1-e44f-41ed-805f-e9471df26a06",
      "evidence": "Slides 6-15 explain Pearpop's solution.",
      "position": 1,
      "objective": "How does Pearpop's solution work?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}