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      "text": "Core Principles\nA low friction, high speed source of advice\nPlatform based with workflow capability (lighter touch and scaleable)\nCurated community (ies) and clear outputs\nMembership / Subscription based / project fees\nOpportunity for significant add on menu (problem definition, modules, insight, webinars, training etc)",
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      "text": "A new way to access our community’s thinking - A ‘curated clubhouse’ delivered via a 1 hour facilitated video call, in which a group of brilliant, diverse thinkers address a client’s problem together to give them fresh perspectives to help them formulate a clear point of view\nContinue to develop and refine the offer targeting independent consultants, agencies, large consultancies & strategic clients\nEstablish product/market fit and subscription pricing strategy\nThinking across a wider range of problems will take us into different business functions - HR, Procurement, Legal, R&D\nBuild/license appropriate technology to support the offering",
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      "text": "Use of Funds\n6. Fund development of proposition (people/MVP) to validate potential opportunity\n7. Invest once product/market fit confirmed to build/license platform and specific team",
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