{
  "docId": "019dd923-605c-759f-b6b0-24808be7d6dc",
  "docSlug": "bi-088c5f85a5710b78",
  "documentTitle": "Supercritical Series A pitch deck: Climate startup raises $13 million",
  "authorId": "Pitchdecks",
  "authorName": "Supercritical",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 8,
  "pageCount": 11,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 5,
  "notes": "Uses an analogy to Amazon's 1996 market position to frame the growth opportunity.",
  "elementsJson": [
    "big_number",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6b0-24808be7d6dc/8",
  "deckHref": "/decks/019dd923-605c-759f-b6b0-24808be7d6dc",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6b0-24808be7d6dc.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6b0-24808be7d6dc#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.05,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "callout",
      "text": "700k",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c4018226-ffb4-4be3-a396-d1476aa4be86",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "This will be a $1 trillion market in 2050",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-abe6-772a-9009-a13de5aeab0b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.7,
        "y": 0.67
      },
      "kind": "legend",
      "text": "This will be a $1 trillion market in 2050",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "48331297-7adb-4a70-a690-c6a9f39ecf81",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.1,
        "y": 0.52
      },
      "kind": "legend",
      "text": "This market is where Amazon was in 1996",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ee67ff22-a230-46a1-8441-429556013b9d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.35,
        "x": 0.58,
        "y": 0.17
      },
      "kind": "metric",
      "text": "10bn tonnes removed annually",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "109c23e0-6b21-4d6d-8154-957730318f78",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Market size: 10bn",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-abe6-772a-9009-a41dd5456064",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.05,
        "y": 0.7
      },
      "kind": "paragraph",
      "text": "14,000x growth over the next 27 years. 43% CAGR",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1b7032aa-6bc5-438b-8f96-4a5d499da1a4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "338ae979-5c36-4bc6-99e4-8e6f851aee64",
      "evidence": "Market size: 10bn",
      "confidence": 0.5
    },
    {
      "name": "Big Idea Formula",
      "slug": "big-idea-formula",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "b3b093bf-1698-4d56-b66a-f6afe79c18d1",
      "evidence": "14,000x growth over the next 27 years. 43% CAGR",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "argument-from-analogy",
      "slug": null,
      "matchId": "81d764ac-23b6-4509-a4cd-f5cf7e38a2d5",
      "evidence": "Compares current market size to Amazon's 1996 position to imply future growth.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 8,
      "from": 6,
      "beatId": "ab526933-dab2-44a9-918c-95671b4fe7b3",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Slides 6, 7, and 8 discuss market sizing.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 8,
      "from": 6,
      "name": "Maturity Curve",
      "slug": "36-maturity-curve",
      "bestFor": "Digital transformation, capability building, benchmarking",
      "matchId": "05b3bbcd-de86-4eef-9b07-7b3f4ee69a27",
      "evidence": "The loop is implicitly present in the market sizing slides.",
      "position": 1,
      "objective": "How will the carbon removal market mature?",
      "structure": "Current Maturity Level -> The Gap to Next Level -> Required Capabilities -> The Roadmap",
      "confidence": 0.6,
      "description": "Show where you are on a progression and what it takes to reach the next level"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}