{
  "docId": "019dd923-605c-759f-b6af-ea8d1e17071d",
  "docSlug": "bi-64a41ed4e0e22ff0",
  "documentTitle": "The pitch deck BlackSwan used to raise $28 million in Series A funding",
  "authorId": "Pitchdecks",
  "authorName": "BlackSwan Technologies",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 18,
  "pageCount": 30,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "mission",
  "function": "inspire_vision",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The background features a grid of blue plus signs with one grey square, likely representing the 'Black Swan' concept.",
  "elementsJson": [
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6af-ea8d1e17071d/18",
  "deckHref": "/decks/019dd923-605c-759f-b6af-ea8d1e17071d",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6af-ea8d1e17071d.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6af-ea8d1e17071d#slide-18",
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      "kind": "image",
      "text": "BlackSwan Technologies",
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      "kind": "title",
      "text": "BLACKSWAN TECHNOLOGIES ARE ENABELING DATA INTENSIVE ENTERPRISES TO SHIFT FROM LEGACY TRANSACTIONAL DRIVEN ORGANISATIONS TO CUSTOMER FOCUSED CULTURES",
      "attrs": null,
      "subkind": "headline",
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  "arcBeats": [],
  "loops": [
    {
      "to": 30,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "a624e53a-353e-404e-9de2-5a786fab75c0",
      "evidence": "The deck follows the Golden Circle framework, starting with the 'why' and moving to 'how'",
      "position": 1,
      "objective": "Explain why BlackSwan's solution is necessary and how it works",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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