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  "documentTitle": "The pitch deck BlackSwan used to raise $28 million in Series A funding",
  "authorId": "Pitchdecks",
  "authorName": "BlackSwan Technologies",
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  "notes": "The slide uses an isometric path diagram to represent a sequential process.",
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      "kind": "callout",
      "text": "Your business is in control from inception through execution",
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      "text": "inception, elaboration, construction, transition",
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      "text": "APPLICATION JOURNEY",
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      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
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      "evidence": "Slides 8-14 describe ELEMENT and its capabilities",
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      "evidence": "The deck follows the Golden Circle framework, starting with the 'why' and moving to 'how'",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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