{
  "docId": "019dd923-605c-759f-b6af-dc397ce79461",
  "docSlug": "bi-e9ee22aa89f830a8",
  "documentTitle": "Pitch deck: B2B event marketing company Goldcast raised $28 million",
  "authorId": "Pitchdecks",
  "authorName": "Goldcast",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.787,
  "pageNumber": 4,
  "pageCount": 18,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "Uses a visual icon-grid to represent the 8x increase in scale and frequency of engagement data.",
  "elementsJson": [
    "action_title",
    "icon_grid",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6af-dc397ce79461/4",
  "deckHref": "/decks/019dd923-605c-759f-b6af-dc397ce79461",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6af-dc397ce79461.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6af-dc397ce79461#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.35,
        "y": 0.85
      },
      "kind": "callout",
      "text": "8X Scale + Frequency",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cfe12330-8408-418f-922e-cbf9bae9935b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.6,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "image",
      "text": "Before vs Now icon grid",
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "29825130-d5fc-42dd-bcfb-f0fbcf1e33e7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.2,
        "x": 0.8,
        "y": 0.25
      },
      "kind": "list",
      "text": "Engagement Data: Attended, Polls And Surveys, Questions Asked, Resources Viewed, Session Time Spent, Engagement Lead Score, Videos Watched, Demos And Meetings Booked, Measurable Pipeline Impact",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2e711c08-64bc-44ba-94c2-79d3d1f66cf0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Scale + Frequency: 8X",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-cb17-7728-991f-5fa1f3bfd942",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Events have become a full funnel marketing channel",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "76a6fb7a-3b6e-4785-be92-0a4792f8c59d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "7cf4cb5b-b293-428d-899c-4b1adc4b1526",
      "evidence": "Before vs Now icon grid",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "f82d506c-5efc-4fe3-a659-48ef2f318df7",
      "evidence": "The slide explicitly contrasts 'BEFORE' and 'NOW' states to demonstrate value evolution.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 6,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "0321b29f-10e1-4bec-b965-0b9ca6d2957e",
      "evidence": "Traditional B2B marketing channels are crowded and events have become a full funnel marketing channel",
      "position": 0,
      "objective": "What is the cost of not using Goldcast?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 14,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "3dc12bca-9a3e-4208-8c7b-636a843eca0a",
      "evidence": "Events have become a full funnel marketing channel and Goldcast helps event planners excel as marketers",
      "position": 1,
      "objective": "Why Goldcast?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}