{
  "docId": "019dd923-605c-759f-b6af-dc397ce79461",
  "docSlug": "bi-e9ee22aa89f830a8",
  "documentTitle": "Pitch deck: B2B event marketing company Goldcast raised $28 million",
  "authorId": "Pitchdecks",
  "authorName": "Goldcast",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.787,
  "pageNumber": 17,
  "pageCount": 18,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "testimonial",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 7,
  "notes": "The slide uses a split-layout design to contrast qualitative social proof (left) with quantitative performance metrics (right).",
  "elementsJson": [
    "headline_text",
    "screenshot",
    "other",
    "kpi_table",
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6af-dc397ce79461/17",
  "deckHref": "/decks/019dd923-605c-759f-b6af-dc397ce79461",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6af-dc397ce79461.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6af-dc397ce79461#slide-17",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Customers rate us very highly",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-cb17-7728-991f-778a60b6eb22",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.38,
        "y": 0.7
      },
      "kind": "chart",
      "text": "NPS Score 60",
      "attrs": null,
      "subkind": "gauge",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f6414fa9-81a0-4075-819b-04e1e6dd661c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.15,
        "x": 0.35,
        "y": 0.28
      },
      "kind": "image",
      "text": "G2 High Performer Winter 2022 badge",
      "attrs": null,
      "subkind": "infographic",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "da35d952-d7ad-4fe7-8dc4-b6839b9e4554",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "NPS: 60",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-cb17-7728-991f-7be6dd92cf4e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.28,
        "x": 0.04,
        "y": 0.25
      },
      "kind": "quote",
      "text": "Sydney Sloan, Risa Peterson, and Dallin Hunt testimonials regarding Goldcast platform usage.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "78549b8d-ff3a-4a05-ae86-fc3f6699955a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.12,
        "x": 0.51,
        "y": 0.28
      },
      "kind": "table",
      "text": "Goldcast User Ratings: Ease of Use 9.4, Quality of Support 9.7, Ease of Setup 9.5",
      "attrs": null,
      "subkind": "kpi",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "14d12644-9a57-4b6c-8472-18702b3b9403",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.04,
        "y": 0.1
      },
      "kind": "title",
      "text": "Event Marketers love us",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2b29c9a9-01cb-4c9c-abd2-1836c01f0d87",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.35,
        "y": 0.1
      },
      "kind": "title",
      "text": "Customers rate us very highly",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3d1f8b0d-5e47-4f24-9ba1-1e8194541979",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Social Validation",
      "slug": "social-validation",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "270be315-394f-4783-a878-d8242953f8b1",
      "evidence": "Goldcast User Ratings: Ease of Use 9.4, Quality of Support 9.7, Ease of Setup 9.5",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "social-proof",
      "slug": null,
      "matchId": "8f58a7b7-34d1-49e1-8cb9-db773bf94750",
      "evidence": "Use of customer testimonials and third-party ratings to build trust.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}