{
  "docId": "019dd923-605c-759f-b6af-dc397ce79461",
  "docSlug": "bi-e9ee22aa89f830a8",
  "documentTitle": "Pitch deck: B2B event marketing company Goldcast raised $28 million",
  "authorId": "Pitchdecks",
  "authorName": "Goldcast",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.787,
  "pageNumber": 13,
  "pageCount": 18,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "solution",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a visual representation of notification messages to demonstrate the product's workflow automation capability.",
  "elementsJson": [
    "action_title",
    "paragraph",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6af-dc397ce79461/13",
  "deckHref": "/decks/019dd923-605c-759f-b6af-dc397ce79461",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6af-dc397ce79461.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6af-dc397ce79461#slide-13",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "All workflows right from registration to questions asked. E.g our Slack + Salesforce workflow pings the respective AEs whenever someone from their prospect account registers or attends an event",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-cb17-7728-9920-045a38090d48",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.9,
        "x": 0.05,
        "y": 0.365
      },
      "kind": "image",
      "text": "Visual representation of Slack/Salesforce notification messages",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d4d765e5-4fea-4918-837c-0ac5441f81f4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.85,
        "x": 0.05,
        "y": 0.17
      },
      "kind": "paragraph",
      "text": "All workflows right from registration to questions asked. E.g our Slack + Salesforce workflow pings the respective AEs whenever someone from their prospect account registers or attends an event",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c06289dc-e167-4810-bd5b-235e8af4867a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Goldcast can power workflows on attendee activity",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "65be558f-219b-4a4e-a6fc-4d74af0303d1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 13,
      "from": 6,
      "beatId": "bd06f5c4-16f4-45a1-be76-9d7dd7702827",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Goldcast provides one system to execute and measure event-based campaigns at scale",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "3dc12bca-9a3e-4208-8c7b-636a843eca0a",
      "evidence": "Events have become a full funnel marketing channel and Goldcast helps event planners excel as marketers",
      "position": 1,
      "objective": "Why Goldcast?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}