{
  "docId": "019dd923-605c-759f-b6af-dc397ce79461",
  "docSlug": "bi-e9ee22aa89f830a8",
  "documentTitle": "Pitch deck: B2B event marketing company Goldcast raised $28 million",
  "authorId": "Pitchdecks",
  "authorName": "Goldcast",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.787,
  "pageNumber": 12,
  "pageCount": 18,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "product_demo",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide uses a layered screenshot approach to show both high-level metrics (audience size, poll responses) and detailed attendee-level logs.",
  "elementsJson": [
    "action_title",
    "line_chart",
    "kpi_table",
    "data_table",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6af-dc397ce79461/12",
  "deckHref": "/decks/019dd923-605c-759f-b6af-dc397ce79461",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6af-dc397ce79461.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6af-dc397ce79461#slide-12",
  "components": [
    {
      "bbox": {
        "x": 0.06,
        "y": 35
      },
      "kind": "chart",
      "text": "Broadcast Audience Size By Minute",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0b1d2e67-1091-4d12-8bec-6a18d75afd31",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.43,
        "y": 0.74
      },
      "kind": "metric",
      "text": "45",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "441a10d0-afcf-412d-9889-6f59b91bc2e9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.43,
        "y": 0.35
      },
      "kind": "metric",
      "text": "82",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5c998638-133b-4b1d-ab99-c226f2b8ac35",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.43,
        "y": 0.48
      },
      "kind": "metric",
      "text": "22",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "69a4dec9-36a8-433b-9762-a43d628361b5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.43,
        "y": 0.61
      },
      "kind": "metric",
      "text": "2",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a2348408-0c5d-4518-8db3-e90cd891287c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Total Audience: 82",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-cb17-7728-991e-ca0ddc9c497e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.48,
        "y": 46
      },
      "kind": "table",
      "text": "Attendee Activity log",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "feab76aa-89e3-4b89-a805-ed7106435435",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "x": 0.04,
        "y": 0.08
      },
      "kind": "title",
      "text": "Goldcast has purpose-built analytics to surface actionable engagement data",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d40307fe-793e-429d-a9ad-6bfbe4dbb0ef",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "6bf54fc7-0704-491c-bce9-ec3bf32b4f75",
      "evidence": "chart/line: Broadcast Audience Size By Minute",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 13,
      "from": 6,
      "beatId": "bd06f5c4-16f4-45a1-be76-9d7dd7702827",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Goldcast provides one system to execute and measure event-based campaigns at scale",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "3dc12bca-9a3e-4208-8c7b-636a843eca0a",
      "evidence": "Events have become a full funnel marketing channel and Goldcast helps event planners excel as marketers",
      "position": 1,
      "objective": "Why Goldcast?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}