{
  "docId": "019dd923-605c-759f-b6af-d2cb81bcb809",
  "docSlug": "bi-d742b6c5951c3645",
  "documentTitle": "The pitch deck Ballislife used to raise $2.7 million to expand in sports",
  "authorId": "Pitchdecks",
  "authorName": "Ballislife",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 4,
  "pageCount": 12,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "key_messages",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "Uses a hub-and-spoke hexagonal layout to represent business segments.",
  "elementsJson": [
    "headline_text",
    "photo",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6af-d2cb81bcb809/4",
  "deckHref": "/decks/019dd923-605c-759f-b6af-d2cb81bcb809",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6af-d2cb81bcb809.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6af-d2cb81bcb809#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.5,
        "x": 0.25,
        "y": 0.15
      },
      "kind": "diagram",
      "text": "Central logo with three surrounding hexagonal business units",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fb7e0f28-21ad-4f80-978d-4a4836b1c85f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.3,
        "x": 0.58,
        "y": 0.88
      },
      "kind": "list",
      "text": "Established the Ballislife All-American Game in 2011; Alumni include 58 NBA players",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "078dbccd-b4ae-49c7-a01f-ff889f4dabdc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.6,
        "y": 0.42
      },
      "kind": "list",
      "text": "Creating mixtapes since 2005; Video is in our DNA; 2020 social media brand leader",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "573c7b98-857b-4c22-9a9f-e6a8e48c6746",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.1,
        "y": 0.65
      },
      "kind": "list",
      "text": "Athleisure brand est. 2009; $1.8M in sales in 2020",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e44fdb84-c0e3-4c7b-886c-baae92b065af",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "sales: $1.8M",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-cb16-77cb-994f-6622f8ab5f96",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.07,
        "y": 0.08
      },
      "kind": "title",
      "text": "WHO WE ARE",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7fabc2d4-8cec-473c-b3df-dfdf6d85c04d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "hub-spoke",
      "slug": null,
      "matchId": "cf30b195-5a1e-46e1-b31e-e7e8369743c4",
      "evidence": "Central logo connected to three distinct business segments",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 4,
      "from": 3,
      "beatId": "66cb4a4b-4074-49a9-8988-a390217f7655",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Slides describe who Ballislife is",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}