{
  "docId": "019dd923-605c-759f-b6af-bb7b638b28f8",
  "docSlug": "bi-107bff0f953d3506",
  "documentTitle": "Pitch deck audio content startup Giide used to raise $2.2 million",
  "authorId": "Pitchdecks",
  "authorName": "Giide",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "orientation": "landscape",
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  "pageNumber": 2,
  "pageCount": 11,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 2,
  "notes": "The slide uses a narrative approach to frame the problem, focusing on the friction between content length and user engagement.",
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6af-bb7b638b28f8/2",
  "deckHref": "/decks/019dd923-605c-759f-b6af-bb7b638b28f8",
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  "deckAnchorHref": "/decks/019dd923-605c-759f-b6af-bb7b638b28f8#slide-2",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Yet, the ubiquitous audio format is broken.",
      "attrs": null,
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      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
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    {
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      "kind": "metric",
      "text": "US podcast listeners: 177 million",
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      "toolName": "Quantification",
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      "componentId": "019dd952-abe9-733c-8190-e052a3ddb36b",
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      "kind": "paragraph",
      "text": "Yet, the ubiquitous audio format is broken. The average podcast is 43 minutes long. There’s not direct engagement. Zero clickable content. And limited analytics make it harder for audio creators to increase engagement with the 177 million people (US) who listened to podcasts in 2021.",
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  "arcBeats": [
    {
      "to": 2,
      "from": 2,
      "beatId": "55cc9c3a-bb19-4df9-b813-0aeb34b8957f",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The problem statement on page 2",
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  "loops": [
    {
      "to": 3,
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      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "a9ea1417-5409-48ec-aa1d-e43f4d574d05",
      "evidence": "The why now slides on pages 1 and 3",
      "position": 0,
      "objective": "Explain why now is the right time for Giide",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
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}