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  "documentTitle": "See pitch deck Asian marketplace Yami used to nab $50 million",
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  "authorName": "Yami",
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  "notes": "The slide uses a bar chart to show product segmentation and text to justify the TAM calculation for the Asian ethnic market.",
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      "text": "There is no major company capable of cornering more than 5% of the total industry's revenue.",
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      "text": "The total ethnic market revenue is 40.2B and mainly driven by Hispanic and Asian populations. Asian ethnicities are estimated to account for a slight majority of all ethnic supermarkets, so should be around 20Bn of ethnic market revenue are actually from the Asian market.",
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      "text": "TAM: $20B",
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      "text": "There is no major company capable of cornering more than 5% of the total industry's revenue. Despite the popularity of online retailing, the ethnic supermarket industry is still behind in capturing the full benefits of electronic commerce.",
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      "text": "Beverage, other food items( non-perishable), and non-food items represent 58% of the total ethnic supermarket revenue. In the other word, Yami's are able to get ~60% market share of Asian ethic market with existing product selection and category.",
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      "text": "Source: IBISWorld Report",
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      "kind": "title",
      "text": "Total Addressable Market: 20 Billion Ethnic Market Revenue",
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