{
  "docId": "019dd923-605c-759f-b6af-a982215b3f03",
  "docSlug": "bi-c95e65681c55a097",
  "documentTitle": "See pitch deck Asian marketplace Yami used to nab $50 million",
  "authorId": "Pitchdecks",
  "authorName": "Yami",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 3,
  "pageCount": 13,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "dense",
  "nDataPoints": 6,
  "notes": null,
  "elementsJson": [
    "action_title",
    "numbered_list",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6af-a982215b3f03/3",
  "deckHref": "/decks/019dd923-605c-759f-b6af-a982215b3f03",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6af-a982215b3f03.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6af-a982215b3f03#slide-3",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Asians are the No.1 fastest growing population in America, population doubled since 2000, 5x US average growth rate",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-c5b5-7619-be7e-40dd9aacc28c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.26,
        "x": 0.014,
        "y": 0.237
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "06251e16-29d1-44f5-973d-ff145171b7bf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.65,
        "x": 0.31,
        "y": 0.25
      },
      "kind": "list",
      "text": "1. Asians are the No.1 fastest growing population in America, population doubled since 2000, 5x US average growth rate\n2. Japanese anime and Kpop culture have gone from being a niche obsession to one of the most popular around the world, approximately 200M hardcore fans outside of Asian\n3. Asian supermarket's market revenue reached 20 Billion+ in the US\n4. US total imports of food from China, Japan, Korea went up to 5.6 Billion, snack being the top category and amount went up to 380M+ in 2019. Snack imports from China increased x 8 compared to 2007.",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c5f49b83-801c-4546-9d15-dc102e75c6b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "US Asian population growth: 5x",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c5b5-7619-be7e-4524c30525dd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.85,
        "x": 0.048,
        "y": 0.048
      },
      "kind": "title",
      "text": "Asian presence across the mainstream market has never been higher and continues to enjoy strong market tailwinds",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a766891a-c9d6-4a51-aee1-0ed351d6a76d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "27fc96d4-c631-4f01-b01f-5f9ece8dddf6",
      "evidence": "The slide mentions 'Asians are the No.1 fastest growing population in America, population doubled since 2000, 5x US average growth rate'",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 3,
      "from": 2,
      "beatId": "e1256cf2-4978-46ca-8094-ff9a568c5ddf",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Slides 2-3 present the problem and opportunity",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 3,
      "from": 3,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "41eb61d2-c8ae-4198-8ca6-9c24620388ca",
      "evidence": "Slide 3 explains why now is the right time for Yami",
      "position": 0,
      "objective": "Explain why now is the right time for Yami",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.8,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}