{
  "docId": "019dd923-605c-759f-b6af-a76016ac1828",
  "docSlug": "bi-2953cce5aa519a99",
  "documentTitle": "Pitch deck example that AR startup Anima used to raise $3 million",
  "authorId": "Pitchdecks",
  "authorName": "Anima",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.622,
  "pageNumber": 9,
  "pageCount": 15,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "thesis_headline",
  "function": "inspire_vision",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "Minimalist slide with a single, bold thesis statement.",
  "elementsJson": [
    "headline_text"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6af-a76016ac1828/9",
  "deckHref": "/decks/019dd923-605c-759f-b6af-a76016ac1828",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6af-a76016ac1828.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6af-a76016ac1828#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.8,
        "x": 0.1,
        "y": 0.35
      },
      "kind": "title",
      "text": "Anima is the foundation for this new creator-led reality.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "df5c2fa1-598d-4015-91bb-1bb999dca03a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 7,
      "beatId": "a057b8fe-84f9-4b9e-ab42-36b9ad0d46b6",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "New Bliss",
      "beatSlug": "sparkline-new-bliss",
      "evidence": "The solution and team are presented, leading to a call to action",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "0971a058-9713-4ff5-9505-5458c22946ca",
      "evidence": "The loop presents a clear why, what, and how for Anima's solution",
      "position": 0,
      "objective": "Why Anima's solution is necessary",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}