{
  "docId": "019dd923-605c-759f-b6af-a76016ac1828",
  "docSlug": "bi-2953cce5aa519a99",
  "documentTitle": "Pitch deck example that AR startup Anima used to raise $3 million",
  "authorId": "Pitchdecks",
  "authorName": "Anima",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
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  "pageNumber": 8,
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  "nextPage": 9,
  "slideType": "testimonial",
  "function": "inspire_vision",
  "density": "sparse",
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  "notes": "The slide uses a high-quality 3D render/photo to evoke a sense of wonder and digital-physical convergence.",
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  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6af-a76016ac1828/8",
  "deckHref": "/decks/019dd923-605c-759f-b6af-a76016ac1828",
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  "deckAnchorHref": "/decks/019dd923-605c-759f-b6af-a76016ac1828#slide-8",
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      "kind": "quote",
      "text": "Decrypt: “What makes these digital artworks unique is how they change upon interaction with the physical world.”",
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      "kind": "title",
      "text": "Filled with dynamic and reactive things to discover.",
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  "metrics": [],
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  "arcBeats": [
    {
      "to": 15,
      "from": 7,
      "beatId": "a057b8fe-84f9-4b9e-ab42-36b9ad0d46b6",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "New Bliss",
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      "evidence": "The solution and team are presented, leading to a call to action",
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  "loops": [
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      "to": 9,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "0971a058-9713-4ff5-9505-5458c22946ca",
      "evidence": "The loop presents a clear why, what, and how for Anima's solution",
      "position": 0,
      "objective": "Why Anima's solution is necessary",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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}