{
  "docId": "019dd923-605c-759f-b6af-a76016ac1828",
  "docSlug": "bi-2953cce5aa519a99",
  "documentTitle": "Pitch deck example that AR startup Anima used to raise $3 million",
  "authorId": "Pitchdecks",
  "authorName": "Anima",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.622,
  "pageNumber": 7,
  "pageCount": 15,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "solution",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a visual demonstration of the product (AR character) alongside a testimonial/press quote to validate the solution.",
  "elementsJson": [
    "screenshot",
    "photo"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6af-a76016ac1828/7",
  "deckHref": "/decks/019dd923-605c-759f-b6af-a76016ac1828",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6af-a76016ac1828.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6af-a76016ac1828#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.64,
        "x": 0.18,
        "y": 0.05
      },
      "kind": "image",
      "text": "Anima Projects Series 1 card with QR code",
      "attrs": null,
      "subkind": "infographic",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e8d43787-6c23-41cd-bc8a-bf6bfd1568ea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.8,
        "x": 0.1,
        "y": 0.3
      },
      "kind": "image",
      "text": "AR character overlay",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9fa7b9a1-9062-48c7-8253-a54b1e3db40e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "quote",
      "text": "TechCrunch: Anima \"uses AR to shift how NFT art and collectibles can be viewed and shared.\"",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "885e1654-34a1-42ab-a9fb-feafc82d9f02",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.9,
        "x": 0.05,
        "y": 0.4
      },
      "kind": "title",
      "text": "Powered by an ownable digital layer on top of the world.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fdd95b7b-4e74-465b-82c4-dc565e9d1803",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Credibility Transfer",
      "slug": "credibility-transfer",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "12f2b25b-6de4-4569-af9c-f0d72501a3ec",
      "evidence": "The use of a quote from TechCrunch adds credibility.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "evidence-matrix",
      "slug": null,
      "matchId": "541b0723-d71e-477f-9ef6-12f0fb419493",
      "evidence": "Uses a press quote to validate the product solution.",
      "confidence": 0.7
    }
  ],
  "arcBeats": [
    {
      "to": 15,
      "from": 7,
      "beatId": "a057b8fe-84f9-4b9e-ab42-36b9ad0d46b6",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "New Bliss",
      "beatSlug": "sparkline-new-bliss",
      "evidence": "The solution and team are presented, leading to a call to action",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "0971a058-9713-4ff5-9505-5458c22946ca",
      "evidence": "The loop presents a clear why, what, and how for Anima's solution",
      "position": 0,
      "objective": "Why Anima's solution is necessary",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}