{
  "docId": "019dd923-605c-759f-b6af-a76016ac1828",
  "docSlug": "bi-2953cce5aa519a99",
  "documentTitle": "Pitch deck example that AR startup Anima used to raise $3 million",
  "authorId": "Pitchdecks",
  "authorName": "Anima",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "orientation": "portrait",
  "aspectRatio": 0.622,
  "pageNumber": 6,
  "pageCount": 15,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "vision",
  "function": "inspire_vision",
  "density": "sparse",
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  "notes": null,
  "elementsJson": [
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  "metadataConfidence": 1,
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  "slideHref": "/slides/019dd923-605c-759f-b6af-a76016ac1828/6",
  "deckHref": "/decks/019dd923-605c-759f-b6af-a76016ac1828",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6af-a76016ac1828.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6af-a76016ac1828#slide-6",
  "components": [
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        "w": 0.8,
        "x": 0.1,
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      "kind": "title",
      "text": "We're making that reality into a canvas for creators – their imaginations, their terms.",
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      "subkind": "action-title",
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  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "e1fac4ee-0dcc-4587-8e78-e2b35016a908",
      "evidence": "The use of an action title 'We're making that reality into a canvas for creators – their imaginations, their terms'.",
      "confidence": 0.8
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  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 6,
      "from": 4,
      "beatId": "3673f42d-13b6-4eaf-a230-e066ddfb5bfd",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Could Be",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "A vision for a mixed reality, human and creative world is presented",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "0971a058-9713-4ff5-9505-5458c22946ca",
      "evidence": "The loop presents a clear why, what, and how for Anima's solution",
      "position": 0,
      "objective": "Why Anima's solution is necessary",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
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}