{
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  "docSlug": "bi-2953cce5aa519a99",
  "documentTitle": "Pitch deck example that AR startup Anima used to raise $3 million",
  "authorId": "Pitchdecks",
  "authorName": "Anima",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "pageNumber": 5,
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  "slideType": "testimonial",
  "function": "inspire_vision",
  "density": "balanced",
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  "notes": "The slide uses a background image of an AR astronaut over a city skyline to visually represent the 'whimsical' nature of the product.",
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  "slideHref": "/slides/019dd923-605c-759f-b6af-a76016ac1828/5",
  "deckHref": "/decks/019dd923-605c-759f-b6af-a76016ac1828",
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  "components": [
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      "bbox": {
        "h": 0.07,
        "w": 0.44,
        "x": 0.28,
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      "kind": "callout",
      "text": "TRY THIS",
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    },
    {
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      "kind": "callout",
      "text": "The world if @alexrherrity & @animavirtuality succeeds is more whimsical, magical, fun, and rich.",
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      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
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      "kind": "quote",
      "text": "The world if @alexrherrity & @animavirtuality succeeds is more whimsical, magical, fun, and rich.",
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      "kind": "quote",
      "text": "The world if @alexrherrity & @animavirtuality succeeds is more whimsical, magical, fun, and rich. — Packy McCormick (@packyM)",
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  "metrics": [],
  "tools": [
    {
      "name": "Social Proof",
      "slug": "social-proof",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "334ab369-73cd-4830-b65c-14de8ea0bf4e",
      "evidence": "The use of a testimonial from a well-known figure adds social proof.",
      "confidence": 0.7
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  "frameworks": [],
  "arcBeats": [
    {
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      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Could Be",
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      "evidence": "A vision for a mixed reality, human and creative world is presented",
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  "loops": [
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      "name": "Golden Circle",
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      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "0971a058-9713-4ff5-9505-5458c22946ca",
      "evidence": "The loop presents a clear why, what, and how for Anima's solution",
      "position": 0,
      "objective": "Why Anima's solution is necessary",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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}