{
  "docId": "019dd923-605c-759f-b6af-a11a2a8f3909",
  "docSlug": "bi-0361a33f1e8164fd",
  "documentTitle": "Apryl: Fertility startup raises $4.4M to scale as workplace perk",
  "authorId": "Pitchdecks",
  "authorName": "Apryl",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 8,
  "pageCount": 10,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "balanced",
  "nDataPoints": 3,
  "notes": "The chart uses a 'fast-follower' narrative to justify market entry timing in Europe.",
  "elementsJson": [
    "action_title",
    "line_chart",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6af-a11a2a8f3909/8",
  "deckHref": "/decks/019dd923-605c-759f-b6af-a11a2a8f3909",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6af-a11a2a8f3909.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6af-a11a2a8f3909#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.74,
        "x": 0.13,
        "y": 0.27
      },
      "kind": "chart",
      "text": "Comparison of US vs Europe fertility benefit adoption growth",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "50f01c3e-75e8-4ff4-aea9-6a2a300e87d9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "percentage of companies offering fertility benefits: 63%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-abe6-772a-8ff7-850803fe6eb4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.11,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "1. Willis Towers Watson (2020), Fertility IQ (2021)\n2. Apryl estimate: growth scenario in EU based on development in the US",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b27869f4-f9b0-4946-9fe9-7ff5e5f1e56b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "While the US is leading the space, Europe is about to see the same growth - and it's starting now!",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6afad2f5-9d8f-422f-af5d-99135046d1d2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "argument-from-analogy",
      "slug": null,
      "matchId": "89dfddde-b067-4e90-97d2-9d9ff60890b1",
      "evidence": "Uses US historical data to predict and justify European market growth.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 8,
      "from": 8,
      "beatId": "e5fef782-f13a-49ab-8ce3-39b4d500ef1b",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Market Opportunity",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The market opportunity is discussed on p8",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}