{
  "docId": "019dd923-605c-759f-b6af-821fe5647134",
  "docSlug": "bi-e15fa43a005aa4be",
  "documentTitle": "Pitch deck: Alfie Health grabs $2.1 million to treat obesity with AI",
  "authorId": "Pitchdecks",
  "authorName": "Alfie Health",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 3,
  "pageCount": 10,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "Uses a New York Times article as a credibility anchor for the problem statement.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "bullet_list",
    "icon_grid",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6af-821fe5647134/3",
  "deckHref": "/decks/019dd923-605c-759f-b6af-821fe5647134",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6af-821fe5647134.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6af-821fe5647134#slide-3",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "97% of primary care interactions do not include effective methods, mostly communicating a “eat less, do more” approach.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-cb16-77cb-9970-26964722e640",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.35,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "image",
      "text": "New York Times article snippet",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ffb314f6-cf19-4fc5-a137-b930b6331254",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.5,
        "x": 0.45,
        "y": 0.4
      },
      "kind": "list",
      "text": "Unequipped Primary Care; 2000+ treatment combinations for obesity and a lack of training may result in guess and check treatment",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "845b4be2-b3e2-43c2-8782-9645297d0583",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.5,
        "x": 0.45,
        "y": 0.1
      },
      "kind": "list",
      "text": "8 month specialty waitlists; 4K fellowship-trained obesity specialists for 130M people struggling with obesity",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c8e49ce6-487c-4c42-aa03-9aa0bdde6f41",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.5,
        "x": 0.45,
        "y": 0.7
      },
      "kind": "paragraph",
      "text": "97% of primary care interactions do not include effective methods, mostly communicating a “eat less, do more” approach. Tremblett et al. 2022",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "100493c8-f990-4470-bb14-12c695682698",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.35,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "title",
      "text": "Healthcare infrastructure unable to meet increasing market demand for medical management of obesity",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "34960ab0-70a7-497d-9ac3-480e87188e24",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "12affc2d-34e4-4c16-bd32-847af9b32da7",
      "evidence": "The slide clearly states a problem (healthcare infrastructure unable to meet demand) and supports it with statistics and a callout.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "authority-citation",
      "slug": null,
      "matchId": "b84775e7-7fe1-4be3-9be8-3071f74ff17d",
      "evidence": "Citing NYT and Tremblett et al. 2022",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 3,
      "from": 3,
      "beatId": "cf222fd5-ae0c-42c8-94f9-55b1014fc9ee",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Slide 3 clearly states the problem",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "1ca37372-e3d0-4023-99e7-89f577c369b7",
      "evidence": "Slides 3-5 imply the consequences of inaction",
      "position": 0,
      "objective": "Highlight the consequences of not addressing obesity management",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 10,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "f5cefe76-65e2-417b-bf42-b0686e37d088",
      "evidence": "Slides 2-10 provide a golden circle narrative",
      "position": 1,
      "objective": "Explain why Alfie Health's solution is necessary and how it works",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}