{
  "docId": "019dd923-605c-759f-b6af-60e4876bf125",
  "docSlug": "bi-596748a1c425d2e8",
  "documentTitle": "Moments Lab pitch deck: AI startup raises $24M for fast, cheap video",
  "authorId": "Pitchdecks",
  "authorName": "Moments Lab",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.737,
  "pageNumber": 2,
  "pageCount": 11,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "Uses a 'but' framing to contrast the value of video with the friction of production.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "big_number"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6af-60e4876bf125/2",
  "deckHref": "/decks/019dd923-605c-759f-b6af-60e4876bf125",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6af-60e4876bf125.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6af-60e4876bf125#slide-2",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "BUT creating videos is crazy expensive and takes a lot of time.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-b66b-703f-b82a-1e8953fde458",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.07,
        "y": 0.48
      },
      "kind": "metric",
      "text": "$1000 per min of finished product.",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "70c14898-10ab-4dd4-b2a9-ec4d25788135",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.45,
        "y": 0.48
      },
      "kind": "metric",
      "text": "1 week to produce a 5min video.",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d6058a7e-3287-47b4-8882-c8c62f979286",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "cost per minute: $1000",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-b66b-703f-b82a-20aa7ab08f8b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.75,
        "x": 0.07,
        "y": 0.36
      },
      "kind": "paragraph",
      "text": "BUT creating videos is crazy expensive and takes a lot of time.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "689f7586-2b5b-4f56-b9d2-229eb96407b0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.65,
        "x": 0.07,
        "y": 0.12
      },
      "kind": "title",
      "text": "Video is the best way to engage an audience.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d7db2074-7eee-4cd2-b2c0-4cf41981c4ec",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "b0f09db1-b4de-43fa-bf53-6de0266af019",
      "evidence": "The slide presents a problem statement with a clear callout and metrics.",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "30887ba6-99d2-47b4-82c8-df797375eea4",
      "evidence": "Contrasts the positive value of video with the negative friction of production.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 4,
      "from": 2,
      "beatId": "4d459b0f-ada1-4d1c-9bc1-b999c84129da",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem (Identify pain)",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "Slides 2-4 identify the pain points of video creation",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 4,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "dc962185-5271-4212-a7fa-6844902cbb7f",
      "evidence": "Slides 2-4 imply the cost of inaction",
      "position": 0,
      "objective": "What is the cost of not having an efficient video creation process?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 4,
      "from": 2,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "1fc0da13-fcd0-4a34-8c2c-c31ce6a4f731",
      "evidence": "Slides 2-4 highlight the pain points",
      "position": 1,
      "objective": "What are the pain points of content creators?",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.6,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}