{
  "docId": "019dd923-605c-759f-b6af-13331f713a50",
  "docSlug": "bi-80803e7297853e75",
  "documentTitle": "Pitch deck : AI ad analytics startup Evertune's $4 million seed round",
  "authorId": "Pitchdecks",
  "authorName": "Evertune",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 5,
  "pageCount": 17,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "why_now",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Shows examples of AI search integration in Instagram, WhatsApp, Apple ecosystem, and Best Buy's customer service chatbot.",
  "elementsJson": [
    "action_title",
    "screenshot",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6af-13331f713a50/5",
  "deckHref": "/decks/019dd923-605c-759f-b6af-13331f713a50",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6af-13331f713a50.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6af-13331f713a50#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.03,
        "x": 0.3,
        "y": 0.21
      },
      "kind": "image",
      "text": "WhatsApp logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "14577d40-53e7-4447-8fa5-c6ae0aa11155",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.1,
        "x": 0.76,
        "y": 0.145
      },
      "kind": "image",
      "text": "Best Buy logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7d9c16af-07ce-4e94-a26a-a31fcc04f12e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.03,
        "x": 0.51,
        "y": 0.185
      },
      "kind": "image",
      "text": "Apple logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b867f5b5-0233-4ad5-9378-b59cb628cd23",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.03,
        "x": 0.13,
        "y": 0.21
      },
      "kind": "image",
      "text": "Instagram logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d4b450b8-91fb-4ccc-a81c-3d4bf57aafa4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.24,
        "x": 0.69,
        "y": 0.268
      },
      "kind": "image",
      "text": "Best Buy chatbot interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "215031b0-8bfb-4513-9d14-06844e403aee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.12,
        "x": 0.44,
        "y": 0.268
      },
      "kind": "image",
      "text": "Apple AI interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "84c14f80-17d0-4e06-bac3-bfbd1a921adb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.15,
        "x": 0.24,
        "y": 0.268
      },
      "kind": "image",
      "text": "WhatsApp Meta AI interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "99428b68-fd05-41ae-88b4-20011c44fb16",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.15,
        "x": 0.07,
        "y": 0.268
      },
      "kind": "image",
      "text": "Instagram AI search interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9eb0dd65-698f-433e-a7a8-159c6e552191",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.65,
        "x": 0.03,
        "y": 0.03
      },
      "kind": "title",
      "text": "The future of AI search won't just live on Google.com",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ffad10ac-f724-4af1-a3a6-81262914a751",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Aesthetic-Usability Effect",
      "slug": "aesthetic-usability-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "6741bd01-c55a-4b23-ab82-8d9a0e6eccab",
      "evidence": "The use of various images and logos creates an aesthetically pleasing effect, potentially increasing the slide's usability.",
      "confidence": 0.7
    },
    {
      "name": "Visual Anchors",
      "slug": "visual-anchors",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "64ef03bd-6586-4b03-a374-1e85650eb4ea",
      "evidence": "The slide features multiple images and logos, which serve as visual anchors to draw the audience's attention.",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 2,
      "beatId": "a0e2a2b3-0201-411c-b3b0-4d5880b68e1f",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Slides 2-5 discuss the changing search landscape and the challenges brands face.",
      "position": 0,
      "confidence": 0.9,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 2,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "ce29d1a3-1333-4ed8-94dc-5ad7911f51e2",
      "evidence": "Slides 2-5 create a sense of urgency around the changing search landscape.",
      "position": 0,
      "objective": "Explain why this is the right time for Evertune's solution.",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.8,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}