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  "documentTitle": "Pitch Deck: AI agent fintech startup Affiniti's $17M Series A round",
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  "notes": "Uses two specific case studies (NAR/Chase and Government Contractors/Amex) to illustrate a failure of value proposition.",
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      "kind": "callout",
      "text": "SMBs didn't believe any of these incumbent solutions were significantly better than their existing solution. Therefore from an association's perspective, they received no benefit of improved member retention / satisfaction, or new member acquisition.",
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      "text": "Government Contractors Amex partnership screenshot",
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      "text": "National Association of Government Contractors was previously partnered with American Express and US Bank",
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      "text": "National Association of Realtors was previously partnered with JP Morgan Chase",
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      "kind": "title",
      "text": "Why Haven't Trade Associations Done This Already? Case Studies:",
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