{
  "docId": "019dd923-605c-759f-b6af-0a2809085fa1",
  "docSlug": "bi-a1e1ac1144f43de8",
  "documentTitle": "Pitch deck: Social care startup Birdie raised Series A round from AXA",
  "authorId": "Pitchdecks",
  "authorName": "Birdie",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.78,
  "pageNumber": 5,
  "pageCount": 19,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "vision",
  "function": "inspire_vision",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The chart uses a 'life curve' metaphor to frame the problem of aging and health decline.",
  "elementsJson": [
    "action_title",
    "line_chart",
    "footnote"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605c-759f-b6af-0a2809085fa1/5",
  "deckHref": "/decks/019dd923-605c-759f-b6af-0a2809085fa1",
  "deckJsonHref": "/decks/019dd923-605c-759f-b6af-0a2809085fa1.json",
  "deckAnchorHref": "/decks/019dd923-605c-759f-b6af-0a2809085fa1#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.7,
        "x": 0.15,
        "y": 0.3
      },
      "kind": "chart",
      "text": "Life curve showing decline in activities of daily living over years with markers for Fall, Infection, and Missed medication.",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "085c332a-bff2-4d41-9ec9-bda3c87b89ad",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "© 2018 ADL Smartcare Limited, all rights reserved. Based on continuing research carried out at the Newcastle University Institute for Ageing",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "59507d9e-3a0a-4fbf-89a5-99887ddbfa35",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Our immediate ambition : address each complication of the life curve",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c9817066-fee1-4619-908d-577cf2ed3847",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "metaphor-analogy",
      "slug": null,
      "matchId": "96ecbe9f-9233-4010-84cd-af2e60ae17ab",
      "evidence": "Uses a 'life curve' to represent the decline of health and independence over time.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}