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  "documentTitle": "The pitch deck a Gen Z fitness influencer used to raise $5.7 million",
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  "notes": "Uses screenshots of competitor websites (Girlfriend Collective, Gymshark, Pangaia, Adanola, AYBL) to illustrate the competitive landscape.",
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      "text": "You can't ask people to 'do better', then show them a pair of leggings that are 2.5x the price of non-sustainable activewear equivalents!",
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      "kind": "paragraph",
      "text": "Our competitors include International women's sportswear brands... but no one in the UK has taken on activewear + sustainability at our price point. We believe that is exactly what is needed to change people's shopping habits towards sustainability.",
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