{
  "docId": "019dd923-5fed-74f2-a971-00106f035ef0",
  "docSlug": "bi-4e90f387281a108c",
  "documentTitle": "Owner.com's 21-year-old CEO raised $15 million with this pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "Owner",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.6,
  "pageNumber": 7,
  "pageCount": 20,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "unfair_advantage",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The slide uses a list-based layout to present three distinct pillars of defensibility.",
  "elementsJson": [
    "headline_text",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a971-00106f035ef0/7",
  "deckHref": "/decks/019dd923-5fed-74f2-a971-00106f035ef0",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a971-00106f035ef0.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a971-00106f035ef0#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.904,
        "x": 0.048,
        "y": 0.425
      },
      "kind": "list",
      "text": "All-In-One Solution: Growth that begins with independent products powering sites, CRM, ordering, reservations. Each product becomes more valuable if they use it with the others, making them less risky to try and driving expansion revenue.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7270a9f6-bb61-461d-a78f-521990a85f71",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.904,
        "x": 0.048,
        "y": 0.16
      },
      "kind": "list",
      "text": "Consumer Network Effect: The restaurant's customer accounts are shared on our platform. This makes every restaurant on the platform more valuable to all new restaurants because it reduces the barrier to converting their customers over.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a5db6047-2c86-4a20-aa5d-2ea4b69b135c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.904,
        "x": 0.048,
        "y": 0.69
      },
      "kind": "list",
      "text": "Community Driven: Content that drives over 100,000 restaurant professionals to our website each month organically where they learn about optimizing their business. We're building a restaurant owner alliance.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fc52f992-5138-406c-93c5-f46145071408",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.18,
        "x": 0.045,
        "y": 0.06
      },
      "kind": "title",
      "text": "Defensibility",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e52fb489-3afc-4a5f-8407-ee7e25fa8219",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "network-effects-flywheel",
      "slug": null,
      "matchId": "04ce30a7-111f-4e0b-a206-5755bd3466d7",
      "evidence": "Mentions shared customer accounts making the platform more valuable to new restaurants.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 13,
      "from": 5,
      "beatId": "80992749-83ca-44b6-a998-fa9d94dd86af",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Slides 5-13 present traction and growth",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}