{
  "docId": "019dd923-5fed-74f2-a971-00106f035ef0",
  "docSlug": "bi-4e90f387281a108c",
  "documentTitle": "Owner.com's 21-year-old CEO raised $15 million with this pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "Owner",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.6,
  "pageNumber": 12,
  "pageCount": 20,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "business_model",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The slide outlines a two-sided marketplace pricing model where the restaurant side is free and the customer side incurs a 5% fee.",
  "elementsJson": [
    "data_table",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a971-00106f035ef0/12",
  "deckHref": "/decks/019dd923-5fed-74f2-a971-00106f035ef0",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a971-00106f035ef0.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a971-00106f035ef0#slide-12",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "All-In-One Product is (Website, Ordering, Loyalty, CRM, Jobs, Reputation, Text, Email, SEO)",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-b668-75ec-8e69-9e4e978e87b1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.46,
        "x": 0.27,
        "y": 0.0078
      },
      "kind": "metric",
      "text": "Driving /m/location on average",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0e1913cb-0cb0-43cd-800f-5f5d88c49d91",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Revenue per location",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-b668-75ec-8e69-a19778e3e985",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.58,
        "x": 0.21,
        "y": 0.0060999999999999995
      },
      "kind": "paragraph",
      "text": "All-In-One Product is (Website, Ordering, Loyalty, CRM, Jobs, Reputation, Text, Email, SEO)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5981813c-63e7-4c6a-9ad6-6b82ff977a1c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.826,
        "x": 0.087,
        "y": 0.00275
      },
      "kind": "table",
      "text": "RESTAURANT: Free To Use; ORDERING CUSTOMER: 5% Fee Per Order",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "48235623-c8ad-4ea3-91cf-99a210a03cbd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.28,
        "x": 0.36,
        "y": 0.00195
      },
      "kind": "title",
      "text": "Online Ordering Product",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e7329b5-f3b3-4aba-8a76-f5c59f6be38d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.16,
        "x": 0.045,
        "y": 0.06
      },
      "kind": "title",
      "text": "Economics",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e979c3e7-90c5-47d8-9506-e0c182952879",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "92d079e9-ff1b-4586-9ab9-aa13d5186229",
      "evidence": "The table/data component has two columns, which could imply a 2x2 matrix.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 13,
      "from": 5,
      "beatId": "80992749-83ca-44b6-a998-fa9d94dd86af",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Slides 5-13 present traction and growth",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 12,
      "from": 12,
      "beatId": "8cb2ebb8-289c-4d44-ad2a-35b86a6f9042",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Business Model",
      "beatSlug": "sequoia-pitch-business-model",
      "evidence": "Slide 12 presents the business model",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}