{
  "docId": "019dd923-5fed-74f2-a970-ed81b88b02dd",
  "docSlug": "bi-46c9024c1d10b9a5",
  "documentTitle": "The pitch deck that payments startup Xendit used to raise $150 million",
  "authorId": "Pitchdecks",
  "authorName": "Xendit",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 4,
  "pageCount": 15,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Uses a visual metaphor of physical infrastructure (cables being dug up) to represent poor digital payment infrastructure.",
  "elementsJson": [
    "action_title",
    "photo",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a970-ed81b88b02dd/4",
  "deckHref": "/decks/019dd923-5fed-74f2-a970-ed81b88b02dd",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a970-ed81b88b02dd.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a970-ed81b88b02dd#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.23,
        "x": 0.11,
        "y": 0.225
      },
      "kind": "image",
      "text": "Photo of workers repairing cables in a street, with a blue circle highlighting the physical infrastructure.",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "450ee851-1e6f-4597-8919-237ab7d20658",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.5,
        "x": 0.41,
        "y": 0.25
      },
      "kind": "list",
      "text": "Payments are manual and infrastructure is poor. No one else has built many payments products you take for granted. Partly because we're working with poor infrastructure, e.g. actually redundant lines that get dug up by construction (see left)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "11d0923d-1867-4e89-a135-ffb1363949ed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.5,
        "x": 0.41,
        "y": 0.68
      },
      "kind": "list",
      "text": "Slow to integrate, support and scale. There's no one to call and banks treat you poorly. Their docs are incomplete, e.g. errors are not documented",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "20e2f2cb-24b3-4f2c-b4e7-b26af6b1b263",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.5,
        "x": 0.41,
        "y": 0.46
      },
      "kind": "list",
      "text": "Individual negotiations. Customers have to negotiate with each bank individually and can't access products until they have certain volume",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8e577fc9-8a8e-48f0-a97a-fba6798f43db",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.88,
        "x": 0.06,
        "y": 0.07
      },
      "kind": "title",
      "text": "There is no way to quickly execute payments at scale despite major demand",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b3ce9e0a-ad43-4446-b66c-63aeb8ea4dca",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "5d8a0c5c-a417-4423-85aa-d5e716be069c",
      "evidence": "The slide describes a problem with payments infrastructure in Southeast Asia.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "metaphor-analogy",
      "slug": null,
      "matchId": "e2269042-c7fe-4e9e-b04f-15b55a3126e8",
      "evidence": "Uses physical infrastructure damage as a metaphor for digital payment infrastructure issues.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}