{
  "docId": "019dd923-5fed-74f2-a970-e7b80469a995",
  "docSlug": "bi-316b4e154d62f001",
  "documentTitle": "Fintech Parafin scored a $60 million Series B with this pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "Parafin",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.782,
  "pageNumber": 9,
  "pageCount": 18,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "Uses U.S. Census and internal Parafin calculations as data sources.",
  "elementsJson": [
    "action_title",
    "paragraph",
    "big_number",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a970-e7b80469a995/9",
  "deckHref": "/decks/019dd923-5fed-74f2-a970-e7b80469a995",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a970-e7b80469a995.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a970-e7b80469a995#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.2,
        "w": 0.45,
        "x": 0.05,
        "y": 0.6
      },
      "kind": "list",
      "text": "New distribution channel will expand the TAM: Small firms are under-leveraged and have debt-to-revenue levels that are ~5X lower than average. Frictionless access to one-click capital will increase SMBs' use of credit",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2e846f07-6da7-4dbe-8a37-9aa7f57d3ce3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.05,
        "y": 0.3
      },
      "kind": "list",
      "text": "Increasing demand, stagnant supply: Since COVID, monthly small business formation has increased >40%, yet small business lending from banks has already reverted to pre-COVID levels",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f7f61e70-67f2-48b6-8df4-622be259392a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.15,
        "x": 0.595,
        "y": 0.3
      },
      "kind": "metric",
      "text": "40%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8347a4d7-bd06-4c79-a66b-33906db229cd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.15,
        "x": 0.595,
        "y": 0.6
      },
      "kind": "metric",
      "text": "$2T",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ca097450-70ab-4571-bcf2-aec939aa4efe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "latent demand in SMB Credit: $2T",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-b11a-739e-80b0-6c57704d77ae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.595,
        "y": 0.72
      },
      "kind": "paragraph",
      "text": "latent demand in SMB Credit, U.S.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "730010b6-83db-4391-9e5d-2f6edf0dc392",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.595,
        "y": 0.42
      },
      "kind": "paragraph",
      "text": "increase in steady state monthly business formation",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "efd1b69b-0fd4-4f93-9264-1717504734e1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "Small businesses have a large, growing, and unmet need for credit that banks are failing to fulfill",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "89f3efab-3506-4e3f-ad3c-ec2e25bfc48f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 9,
      "beatId": "f5f0b521-0c8f-470a-aeb0-130dab7c47ef",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The pitch deck identifies a clear problem in the market, specifically the unmet need for credit among small businesses",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 15,
      "from": 9,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "08b26f70-1e8f-4ae2-9586-a6f013220c0a",
      "evidence": "The pitch deck implies that not using Parafin's solution will result in missed opportunities for platforms",
      "position": 0,
      "objective": "What is the cost of inaction for platforms not using Parafin's solution?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}