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  "documentTitle": "Read the 18-page pitch deck for health tracker startup Paceline",
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      "text": "1 Paceline is the only in-market retail wellness platform",
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      "text": "$3.2t credit card spend",
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      "text": "$.9t health insurance market",
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      "text": "$.6t life insurance market",
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      "text": "TAM: $3.2t",
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      "text": "Building Vertical Finance through health and wellness is addressable, serviceable, and scalable",
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      "text": "Source: IHRSA 2018, NPD Group 2018, CDC",
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