{
  "docId": "019dd923-5fed-74f2-a970-df7b1f7d485b",
  "docSlug": "bi-625f1b3da8bfdbe1",
  "documentTitle": "Read the 18-page pitch deck for health tracker startup Paceline",
  "authorId": "Pitchdecks",
  "authorName": "Paceline",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.775,
  "pageNumber": 2,
  "pageCount": 18,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The visual uses a 'Health Continuum' arc to illustrate the gap between sickness and fitness.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "paragraph",
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a970-df7b1f7d485b/2",
  "deckHref": "/decks/019dd923-5fed-74f2-a970-df7b1f7d485b",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a970-df7b1f7d485b.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a970-df7b1f7d485b#slide-2",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Misaligned health and wellness incentives consistently block the progress of an ecosystem-based approach to address lifestyle change to change the nature of healthcare",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-bb7f-7799-a412-3c10b2c1fa73",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.4,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "diagram",
      "text": "Health Continuum",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ee18ec64-3729-4813-b0c4-298fa42e8ea5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.4,
        "x": 0.55,
        "y": 0.2
      },
      "kind": "list",
      "text": "More than 80% of disease burden and 70% of death worldwide is driven by preventable lifestyle behaviors. Current approach focuses only on the sedentary and chronically ill. Society treats wellness in a fragmented and misaligned way.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2b7e01ad-3fe6-428c-b69f-a333ab1615f4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.85,
        "x": 0.08,
        "y": 0.8
      },
      "kind": "paragraph",
      "text": "Misaligned health and wellness incentives consistently block the progress of an ecosystem-based approach to address lifestyle change to change the nature of healthcare",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d3d67caf-8e58-48b5-8be2-cff46dbff5f1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.3,
        "x": 0.03,
        "y": 0.04
      },
      "kind": "title",
      "text": "The Problem: Society",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "08bcfe1c-e1b4-48c4-8c06-5779c0c5f60e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "083de7fa-8413-4a9a-8ca5-19df8508f077",
      "evidence": "The slide mentions 'The Problem: Society' and 'The Problem: Industry', indicating a focus on defining the audience.",
      "confidence": 0.5
    },
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "5d8cd131-52e9-4eb5-be10-90eeb46d0566",
      "evidence": "The slide presents a problem statement with a list of bullet points and a diagram, indicating a problem statement canvas.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "Health Continuum",
      "slug": null,
      "matchId": "a2ba5596-7aa0-415c-be89-212c9fd6b4a9",
      "evidence": "Visual representation of health states from sickness to fitness",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 3,
      "from": 2,
      "beatId": "9f0b86b9-42d5-4443-887d-2b11c90d65f7",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The problem is presented on pages 2-3",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 3,
      "from": 2,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "ba8107d7-76d4-4148-b048-a3a0efa6530d",
      "evidence": "The problem statement on pages 2-3 implies a cost of inaction",
      "position": 0,
      "objective": "Highlight the cost of inaction",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}