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  "docSlug": "bi-625f1b3da8bfdbe1",
  "documentTitle": "Read the 18-page pitch deck for health tracker startup Paceline",
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  "authorName": "Paceline",
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  "density": "dense",
  "nDataPoints": 3,
  "notes": "FIG likely stands for Financial Institutions Group or Financial Services.",
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      "kind": "callout",
      "text": "Paceline is creating financial services sized revenue with SaaS level margins ~50-60%",
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      "text": "Average Financial Services Cost of Acquisition & Lifetime Value",
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      "text": "High perceived value rewards drive viral growth and very low marketing cost ($0 overtime)\nRewards partners funding value reduces cost of reward and fully loaded CAC from Day 1\nLong term Paceline will have lower CAC and higher LTV than average FIG today due to multiple FIG verticals and just one cost of acquisition",
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      "text": "LTV/CAC: $20,000",
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      "kind": "title",
      "text": "Unprecedented Access to Profit Pools",
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