{
  "docId": "019dd923-5fed-74f2-a970-d5331ad17938",
  "docSlug": "bi-f748e6d50733914f",
  "documentTitle": "Paladin's 14-slide pitch deck helped score its $8 million Series A",
  "authorId": "Pitchdecks",
  "authorName": "Paladin",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 10,
  "pageCount": 14,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "Uses a Venn diagram to represent market overlap.",
  "elementsJson": [
    "venn_diagram",
    "headline_text"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a970-d5331ad17938/10",
  "deckHref": "/decks/019dd923-5fed-74f2-a970-d5331ad17938",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a970-d5331ad17938.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a970-d5331ad17938#slide-10",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "... with ESG on the rise",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-cb19-728c-869c-444da683b5ac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.6,
        "x": 0.35,
        "y": 0.15
      },
      "kind": "diagram",
      "text": "Venn diagram showing overlap between Non-Legal CSR ($30B) and Product Add-Ons ($24B) creating a Legal Pro Bono Wedge ($1.4B)",
      "attrs": null,
      "subkind": "venn",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "762625aa-6fb4-46fd-8144-019ff7b841a8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.08,
        "x": 0.45,
        "y": 0.4
      },
      "kind": "metric",
      "text": "$30 B",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3606c6b5-b725-4ba0-8eb6-22de8597c286",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.08,
        "x": 0.62,
        "y": 0.5
      },
      "kind": "metric",
      "text": "$1.4 B",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "44958ba8-d60d-4d16-af18-d334452578ed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.08,
        "x": 0.8,
        "y": 0.4
      },
      "kind": "metric",
      "text": "$24 B",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e9eec2aa-8f10-4219-b13d-346bb49daee5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: $1.4B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-cb19-728c-869c-489a7f134830",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.55,
        "y": 0.9
      },
      "kind": "paragraph",
      "text": "... with ESG on the rise",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b18b053c-9a9c-40c7-905d-7780cffd9170",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.25,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "title",
      "text": "We're at the Intersection of Two Growing TAMs:",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0e024cd4-110c-4f03-a075-ad1a36913325",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "7e16ce60-1947-4051-920f-528fe3ef0949",
      "evidence": "diagram/venn: Venn diagram showing overlap between Non-Legal CSR ($30B) and Product Add-Ons ($24B) creating a Legal Pro Bono Wedge ($1.4B)",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "venn-diagram",
      "slug": null,
      "matchId": "5d78bfe4-0477-410c-86bf-c823a3b0323c",
      "evidence": "Visual representation of overlapping market segments",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 10,
      "from": 10,
      "beatId": "fc4716c1-087d-4502-91c2-f941822df7e6",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Market sizing is presented on page 10.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}