{
  "docId": "019dd923-5fed-74f2-a970-d1f8fa014fe4",
  "docSlug": "bi-73d09df821edbb34",
  "documentTitle": "Here's the pitch deck 'Uber for legal services' startup OpenLaw used",
  "authorId": "Pitchdecks",
  "authorName": "OpenLaw",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 2,
  "pageCount": 13,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Uses a Venn-like circular layout to contrast the two sides of the marketplace problem.",
  "elementsJson": [
    "headline_text",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a970-d1f8fa014fe4/2",
  "deckHref": "/decks/019dd923-5fed-74f2-a970-d1f8fa014fe4",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a970-d1f8fa014fe4.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a970-d1f8fa014fe4#slide-2",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "It is very difficult to find an attorney that’s effective and affordable / It is very difficult to find clients consistently and affordably",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-bb81-722c-82d9-ca719618be81",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.3,
        "x": 0.5,
        "y": 0.225
      },
      "kind": "diagram",
      "text": "For Attorneys: It is very difficult to find clients consistently and affordably",
      "attrs": null,
      "subkind": "venn",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8057456c-f623-4edc-a906-2630c578200b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.3,
        "x": 0.2,
        "y": 0.225
      },
      "kind": "diagram",
      "text": "For Clients: It is very difficult to find an attorney that's effective and affordable",
      "attrs": null,
      "subkind": "venn",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "89f482dd-901c-4651-a209-3144be791b4f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.9,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "image",
      "text": "Background collage of Google Maps law firm listings",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "93849a61-4faf-4e49-a509-283b3f040cb5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.58,
        "x": 0.21,
        "y": 0.05
      },
      "kind": "title",
      "text": "Problem: Fragmented/Saturated Market",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e9d45af9-363f-4b2e-884e-af08a3e8c30a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "0a7d6f0d-0abd-41c1-b45e-9755d5e66382",
      "evidence": "The slide presents a clear problem statement with a Venn diagram and callouts.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "two-sided-marketplace-problem",
      "slug": null,
      "matchId": "a3ad56ab-7702-4b92-b5eb-3d8fc4d3ebfe",
      "evidence": "Contrasting pain points for two distinct user groups in a single market",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 2,
      "from": 2,
      "beatId": "6cad82ab-9d50-4a0f-960c-8777d5c5536c",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "The problem is clearly stated on page 2.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}